| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 52nd | Good |
| Demographics | 25th | Fair |
| Amenities | 48th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 444 Rockwood Ave, Calexico, CA, 92231, US |
| Region / Metro | Calexico |
| Year of Construction | 2012 |
| Units | 52 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
444 Rockwood Ave, Calexico CA Multifamily Investment
Neighborhood data points to durable renter demand and near-median occupancy for the El Centro metro, according to WDSuite’s CRE market data, supporting steady leasing fundamentals for a 2012-vintage asset.
The property sits in a neighborhood rated A- and ranked 14 out of 52 in the El Centro, CA metro — competitive among El Centro neighborhoods. Neighborhood occupancy is reported for the area at 84.5%, placing it near the metro median and indicating stable, if not tight, conditions for maintaining leased units.
Amenity access is anchored by daily-needs retail: the neighborhood ranks 1 out of 52 locally for grocery density and 3 out of 52 for pharmacies, while restaurants also score well (2 out of 52). By contrast, parks, cafés, and childcare options are thinner nearby, so resident convenience skews toward essentials rather than recreation and third places — helpful for day-to-day livability but worth considering for tenant experience.
The renter-occupied share of housing units in the neighborhood is 58.4% (high nationally, 93rd percentile), signaling a deep tenant base and reinforcing demand for multifamily. At the same time, neighborhood median contract rents benchmark toward the lower end nationally, which can aid lease retention and keep turnover manageable from an investor standpoint.
Within a 3-mile radius, population and households have expanded in recent years, and WDSuite’s data indicates further household growth ahead alongside smaller average household sizes. That combination typically enlarges the renter pool and supports occupancy stability, especially for well-located properties with everyday retail access and commute connectivity across the El Centro market.
Ownership costs in the neighborhood read as elevated relative to incomes (high national percentile for value-to-income), which tends to sustain reliance on rental housing and can support pricing power, while rent-to-income levels benchmark comparatively modest — a mix that helps balance demand depth with retention.

Comparable safety metrics for this neighborhood are not available in WDSuite’s current dataset. Investors commonly benchmark property-level experience against metro trends and resident feedback, and review municipal reports for additional context before underwriting.
Built in 2012, the asset is newer than much of the surrounding housing stock (area average is older), which can enhance competitive positioning versus legacy properties while still warranting routine capital planning as systems age. Neighborhood fundamentals show a high renter concentration and grocery/pharmacy convenience, with occupancy near the metro median — a profile that supports steady leasing and a broad tenant base.
Within 3 miles, recent growth in population and households, alongside a projected increase in households and smaller household sizes, points to a larger renter pool over time. According to commercial real estate analysis from WDSuite, ownership costs trend relatively high versus incomes locally while rents benchmark lower nationally, a combination that can aid retention and underpin durable demand.
- 2012 construction offers competitive positioning against older stock, with manageable modernization planning over hold
- High neighborhood renter concentration supports demand depth and leasing stability
- Daily-needs retail concentration (grocery/pharmacy) enhances resident convenience and retention
- Household growth and smaller household sizes within 3 miles expand the renter pool over time
- Risks: amenity gaps in parks/cafés and near-median neighborhood occupancy may require active leasing and community programming