| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Good |
| Demographics | 35th | Fair |
| Amenities | 77th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 13615 Cerise Ave, Hawthorne, CA, 90250, US |
| Region / Metro | Hawthorne |
| Year of Construction | 1987 |
| Units | 24 |
| Transaction Date | 1999-01-28 |
| Transaction Price | $1,100,000 |
| Buyer | 13615 CERISE AVENUE LP |
| Seller | HALL RONALD CO TR HALL TRUST |
13615 Cerise Ave Hawthorne Multifamily Investment
Neighborhood-level occupancy in the mid-90s and a deep renter base point to steady leasing conditions, according to WDSuite s CRE market data. This analysis reflects the surrounding neighborhood rather than the specific property.
Situated in Hawthorne s Urban Core, the neighborhood posts a B+ rating and competes well within the Los Angeles-Long Beach-Glendale metro. Amenity access is strong top quartile among 1,441 metro neighborhoods and above national norms supporting renter retention and day-to-day convenience for residents.
Renter-occupied housing is the dominant tenure locally, indicating a deep tenant base and durable demand for multifamily. For investors, this renter concentration supports occupancy stability and reduces lease-up risk during turns, though pricing should still account for local affordability dynamics to manage retention.
Within a 3-mile radius, demographics show a large, diverse population with household counts projected to grow alongside smaller average household sizes by 2028. That shift typically expands the renter pool and supports absorption, reinforcing long-run demand for well-managed multifamily assets.
Asset positioning: The property s 1987 vintage is newer than the neighborhood s 1970s-era average, offering a relative competitive edge versus older stock. Investors should still budget for targeted modernization and building systems updates to remain competitive and to capture renovation-driven rent premiums where justified.
Affordability and pricing power: The area reflects a high-cost ownership market compared with local incomes (high national value-to-income percentile), which tends to sustain rental demand. At the same time, rent-to-income ratios indicate some affordability pressure, so revenue strategies should balance rent growth with retention to limit turnover costs.
Local services and schools: Grocery, pharmacy, and daily-needs access track above national averages, while average school ratings tend to trail metro and national benchmarks. For workforce-oriented assets, this mix can still support stable occupancy, but underwriting should avoid assuming outsized school-driven demand premiums.
Relative to neighborhoods nationwide, this area trends safer than average overall (above-median national safety percentile), and it performs competitively against many Los Angeles metro neighborhoods. Recent year-over-year estimates indicate declines in both violent and property offense rates, signaling an improving trajectory. As always, safety conditions vary by block and over time; investors should corroborate trends using multiple sources and onsite observation.
Proximity to major employers anchors a broad workforce tenant base and supports commute convenience. Nearby firms include Mattel, Southwest Airlines operations, Symantec, Microsoft offices, and Air Products & Chemicals.
- Mattel consumer products (3.5 miles) HQ
- Southwest Airlines Counter airline operations (4.8 miles)
- Symantec cybersecurity (6.4 miles)
- Microsoft Offices The Reserves software (7.1 miles)
- Air Products & Chemicals industrial gases (8.7 miles)
This 24-unit asset benefits from neighborhood-level occupancy in the mid-90s and a renter-leaning housing stock, supporting a stable tenant base. The 1987 construction is newer than much of the surrounding 1970s inventory, providing competitive positioning versus older stock while leaving room for targeted value-add. Based on CRE market data from WDSuite, amenity access and daily-needs convenience are strong locally, which typically helps retention even as school quality trends below metro averages.
Within a 3-mile radius, projections point to growth in household counts and smaller household sizes through 2028 a pattern that generally expands the renter pool and supports occupancy stability. The ownership market remains high-cost relative to incomes, reinforcing reliance on multifamily; however, measured rent-to-income levels suggest prudent lease management to sustain renewals.
- Renter-heavy neighborhood supports a deep tenant base and steady leasing
- 1987 vintage offers a competitive edge versus older local stock with value-add potential
- Strong amenity access aids retention and day-to-day convenience
- 3-mile radius shows rising households and smaller sizes, bolstering renter demand
- Risks: affordability pressure (rent-to-income), below-average school ratings, and the need for selective capital upgrades