| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Good |
| Demographics | 35th | Fair |
| Amenities | 77th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 14019 Cerise Ave, Hawthorne, CA, 90250, US |
| Region / Metro | Hawthorne |
| Year of Construction | 1973 |
| Units | 73 |
| Transaction Date | 1996-08-16 |
| Transaction Price | $400,000 |
| Buyer | ROSENBEG FREDERIC |
| Seller | SANTA BARBARA BANK & TRUST |
14019 Cerise Ave Hawthorne Multifamily Investment Opportunity
According to WDSuite’s CRE market data, a high share of renter-occupied units in the surrounding neighborhood supports a deep tenant base and consistent leasing.
Hawthorne’s Urban Core setting offers strong day-to-day convenience for renters, with grocery and dining density placing in the upper national percentiles and an amenity rank that is competitive among Los Angeles-Long Beach-Glendale neighborhoods (ranked 254 of 1,441, indicating top-quartile access within the metro). This breadth of services tends to support leasing velocity and resident retention for workforce-oriented properties.
Neighborhood occupancy trends remain solid relative to national benchmarks, with occupancy measured at the neighborhood level tracking in the 71st percentile nationwide, based on WDSuite’s commercial real estate analysis. The area also shows a very high renter concentration (renter-occupied share ranks near the top of the metro and 99th percentile nationally), signaling depth in multifamily demand rather than owner-occupied turnover.
Within a 3-mile radius, demographics point to a large population base and stable household counts recently, with WDSuite data indicating a projected increase in both households and incomes over the next five years. A modest decline in average household size accompanies the outlook, which can expand the renter pool and support occupancy stability for smaller formats. Median home values in the neighborhood rank high nationally, reflecting a high-cost ownership market that typically reinforces reliance on multifamily housing and supports pricing power where rent levels remain competitive.
School ratings in the area trend below national averages, and there is limited park space within the immediate neighborhood, which investors may consider when targeting family renters or planning amenities. Still, access to daily needs (grocers, pharmacies, childcare, and cafes) is notably strong, positioning properties to capture demand from residents prioritizing commute convenience and retail/services access.
Safety indicators for the neighborhood are mixed but improving in key areas. Overall crime performance sits above the national average (64th percentile nationally), and recent trends show a notable decline in violent-offense estimates over the past year, placing that improvement in a strong national position. Within the Los Angeles-Long Beach-Glendale metro context, results are broadly mid-pack, so investors typically underwrite to standard urban operational practices and emphasize lighting, access control, and onsite management.
As with any urban-core submarket, conditions can vary by block and over time. Framing risk at the neighborhood level helps set expectations for resident experience, insurance, and security line items, while the recent downward trend in violent-offense estimates provides a constructive backdrop for leasing and retention planning.
Proximity to major employers supports workforce renter demand and commute convenience, including nearby offices in toys and entertainment, airlines, cybersecurity, software, and industrial gases.
- Mattel — toys & entertainment (3.5 miles) — HQ
- Southwest Airlines Counter — airline operations (4.9 miles)
- Symantec — cybersecurity (6.6 miles)
- Microsoft Offices The Reserves — software (7.3 miles)
- Air Products & Chemicals — industrial gases (8.6 miles)
14019 Cerise Ave offers investors exposure to an Urban Core neighborhood with strong amenity access and a deep renter base. Neighborhood-level occupancy performs above national averages, and the renter-occupied share ranks among the highest nationally, pointing to durable multifamily demand and steady leasing. Built in 1973, the asset is slightly older than the neighborhood average stock, which suggests planning for capital improvements and potential value-add upgrades to enhance competitiveness and capture rent premiums where supported by the market.
Within a 3-mile radius, WDSuite’s CRE market data indicates a large resident base today with projections for rising household counts and incomes, factors that typically expand the tenant pool and support occupancy stability. Elevated neighborhood home values relative to national norms underscore a high-cost ownership market that can sustain multifamily reliance, while investors should monitor rent-to-income dynamics and school quality signals when assessing retention and renewal strategies.
- Deep renter base and above-average neighborhood occupancy support leasing stability
- Strong grocery, pharmacy, childcare, and dining density underpin day-to-day livability
- 1973 vintage offers value-add and modernization potential to drive NOI
- High-cost ownership landscape reinforces multifamily demand and pricing power
- Risks: rent-to-income pressure, below-average school ratings, and typical urban operating considerations