| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Good |
| Demographics | 35th | Fair |
| Amenities | 77th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 14100 Cerise Ave, Hawthorne, CA, 90250, US |
| Region / Metro | Hawthorne |
| Year of Construction | 1972 |
| Units | 115 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
14100 Cerise Ave, Hawthorne CA Multifamily Investment
High renter concentration and amenity density in the surrounding neighborhood point to durable leasing fundamentals, according to WDSuite’s CRE market data, with ownership costs in the area reinforcing demand for multifamily units.
The property sits in Hawthorne’s Urban Core, where neighborhood-level occupancy is above national norms and has remained comparatively resilient over time. These are neighborhood statistics, not property performance, but they indicate steady renter demand and support for leasing stability.
Amenity access is a relative strength: grocery, restaurants, cafes, childcare, and pharmacies rank in the upper percentiles nationally, signaling daily convenience that helps with tenant retention. Park access is limited within the immediate neighborhood, so on-site open space or nearby private amenities can be a differentiator.
Renter-occupied housing makes up a large share of neighborhood units (top percentile locally), implying a deep tenant base for multifamily. Median contract rents in the neighborhood trend high versus national peers, while the rent-to-income ratio suggests some affordability pressure; investors should plan for thoughtful lease management and renewal strategies rather than aggressive across-the-board increases.
Within a 3-mile radius, demographics show a large and diverse population with forecasts calling for growth in households and a gradual reduction in average household size over the next five years. That combination generally expands the renter pool and supports occupancy, even if population growth is modest. Elevated home values and a high value-to-income ratio indicate a high-cost ownership market, which tends to sustain rental demand and extend renter tenure.
The average construction vintage in the neighborhood skews to the mid-1970s; this asset’s 1972 build suggests typical older-system capital planning and potential value-add opportunities through modernization to remain competitive against both newer and renovated stock.
Neighborhood safety, measured against the Los Angeles-Long Beach-Glendale metro’s 1,441 neighborhoods, is above the metro median and sits in the upper half nationally. Recent data also indicates year-over-year improvement in both violent and property offense rates, a constructive trend for long-term operations.
Investors should still underwrite routine security and lighting upgrades typical for dense urban cores while noting that the neighborhood’s national standing is better than average and trending positively.
Proximity to major corporate offices supports workforce housing demand and commute convenience, notably in media, technology, aviation, and industrial services reflected below.
- Mattel — consumer products HQ (3.6 miles) — HQ
- Southwest Airlines Counter — aviation services (5.0 miles)
- Symantec — cybersecurity offices (6.7 miles)
- Microsoft Offices The Reserves — technology offices (7.3 miles)
- Air Products & Chemicals — industrial gases (8.5 miles)
This 115-unit, 1972-vintage asset benefits from a renter-heavy neighborhood with strong amenity density and above-average neighborhood occupancy, supporting durable leasing. Elevated ownership costs in the area tend to reinforce reliance on multifamily housing, while forecasts within a 3-mile radius point to more households and smaller average household sizes — conditions that typically expand the renter base and underpin occupancy.
At the same time, older systems create clear value-add pathways through renovations and energy/mechanical upgrades to compete with newer product. Based on commercial real estate analysis from WDSuite, neighborhood-level rents sit high relative to national peers, so operators should balance pricing power with affordability-aware renewal tactics to manage retention risk.
- Renter-heavy neighborhood and amenity depth support stable demand and leasing velocity.
- 1972 vintage offers value-add potential via interior and system upgrades.
- High-cost ownership market sustains multifamily reliance and tenant tenure.
- Forecast household growth within 3 miles expands the renter pool and supports occupancy.
- Risk: elevated neighborhood rents and affordability pressure require disciplined lease management to protect retention.