| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 76th | Good |
| Demographics | 78th | Best |
| Amenities | 96th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 107 S Holliston Ave, Pasadena, CA, 91106, US |
| Region / Metro | Pasadena |
| Year of Construction | 1985 |
| Units | 31 |
| Transaction Date | 2006-05-09 |
| Transaction Price | $7,890,000 |
| Buyer | SIROTT STANLEY A |
| Seller | BAXTER HOLLISTON LLC |
107 S Holliston Ave Pasadena Multifamily Investment
Positioned in Pasadena an Urban Core pocket with strong amenities and high renter concentration the asset benefits from durable tenant demand, according to WDSuite 27s CRE market data on the surrounding neighborhood.
This Urban Core location ranks competitive among Los Angeles-Long Beach-Glendale neighborhoods (51 out of 1,441), with amenity access that scores in the top quartile nationally for restaurants, parks, and pharmacies. These neighborhood figures describe local conditions, not the property 27s performance.
Renter-occupied housing is prevalent in the neighborhood (high renter concentration relative to U.S. norms), supporting a deep tenant base for multifamily. Median contract rents and household incomes trend above national levels, while the neighborhood 27s rent-to-income profile suggests manageable affordability that can support lease retention and selective pricing power.
Within a 3-mile radius, demographic data indicate households have edged higher over the past five years with projections for additional household growth and smaller average household sizes. That combination generally expands the renter pool and supports occupancy stability for well-located properties.
The asset 27s 1985 vintage is newer than the neighborhood 27s average construction year (1974), offering relative competitiveness versus older stock. Investors should still plan for system upgrades and targeted renovations to capture value-add upside and sustain positioning. Neighborhood NOI per unit trends are strong compared with national peers, reinforcing income potential when operations are well-executed as shown in multifamily property research from WDSuite.
Home values in the area are elevated compared with national benchmarks, which tends to reinforce reliance on multifamily housing and can aid tenant retention. At the same time, the neighborhood 27s occupancy level is below national norms, so execution around leasing, renewals, and marketing remains important to maintain stabilized performance at the property level.
Safety indicators for the neighborhood are mixed compared with regional and national benchmarks. Relative to other Los Angeles-Long Beach-Glendale neighborhoods (1,441 total), the crime rank sits in the lower tier, indicating higher reported crime than the metro median. Nationally, the neighborhood falls below average percentiles for overall and property crime.
Recent trends are nuanced: estimated violent incidents show a year-over-year improvement, while property-related incidents have increased. Investors typically address these dynamics through standard measures such as lighting, access control, and resident engagement programs, and by aligning insurance and operating assumptions with neighborhood conditions.
Proximity to major corporate offices supports a steady professional renter base and commute convenience. Nearby employers span utilities, energy, packaging & materials, software, and metals distribution.
- Edison International utilities (6.68 miles) HQ
- Chevron energy (7.47 miles)
- Avery Dennison packaging & materials (7.69 miles) HQ
- Microsoft software (9.71 miles)
- Reliance Steel & Aluminum metals distribution (9.72 miles) HQ
107 S Holliston Ave offers investors exposure to a high-amenity Pasadena submarket with strong renter-occupied housing share and elevated incomes that help underpin pricing power. The 1985 construction provides a relative edge versus older neighborhood stock, with practical value-add opportunities through unit modernization and system refreshes. According to CRE market data from WDSuite, neighborhood NOI per unit is strong versus national peers, while high local home values tend to sustain reliance on rental housing.
Balanced against these strengths, the surrounding neighborhood 27s occupancy level trails national norms and property crime runs higher than average, so leasing execution, security planning, and expense underwriting remain important. Within a 3-mile radius, projected household growth alongside smaller household sizes points to a larger long-term renter pool that can support stabilized operations for well-positioned assets.
- Urban Core Pasadena location with top-tier amenities and strong renter-occupied share supporting tenant demand
- 1985 vintage offers competitive positioning versus older stock with actionable value-add potential
- High local incomes and elevated home values support retention and selective pricing power
- Household growth within 3 miles and smaller household sizes expand the renter pool over time
- Risks: below-average neighborhood occupancy and higher property crime require focused leasing and security strategies