| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 61st | Poor |
| Demographics | 96th | Best |
| Amenities | 0th | Poor |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1211 Sunset Plaza Dr, West Hollywood, CA, 90069, US |
| Region / Metro | West Hollywood |
| Year of Construction | 1990 |
| Units | 54 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
1211 Sunset Plaza Dr West Hollywood Multifamily Investment
High-income renter demand and elevated home values support pricing power, while softer neighborhood occupancy warrants active lease management, according to WDSuite’s CRE market data.
Livability skews toward affluent hillside living with limited counted amenities inside the neighborhood boundaries. Despite sparse in-boundary retail and services, the area benefits from adjacency to core Los Angeles corridors, drawing residents who prioritize views, privacy, and proximity to major employment centers over walk-in amenity density.
For investors, the neighborhood’s positioning is mixed: contract rents are among the stronger segments nationally, and median household incomes rank in the top tier, signaling depth for higher-end units. However, the neighborhood’s occupancy rate sits below the metro median (ranked 1,403 out of 1,441 Los Angeles neighborhoods), pointing to potential lease-up friction and the need for proactive marketing and renewals.
Vintage matters here. With an average neighborhood construction year of 1953, the 1990 build at 1211 Sunset Plaza Dr is newer than much of the local stock—providing a competitive edge on layouts and systems—yet investors should still underwrite selective modernization to remain differentiated against newer deliveries.
Within a 3-mile radius, the renter-occupied share is about three-quarters of housing units, creating a large tenant base that supports multifamily absorption. Over the last five years, nearby population and households softened modestly, but projections indicate growth ahead with an expanding renter pool, which can support occupancy stability as supply and demand rebalance. Elevated home values in the immediate area reflect a high-cost ownership market, which typically sustains reliance on rentals and can aid lease retention when managed with attention to rent-to-income levels.
School quality in the neighborhood is a comparative strength (top-ranked among 1,441 Los Angeles neighborhoods and top percentile nationally), a factor that can bolster long-term desirability and reinforce demand for larger floor plans among higher-income households.
Safety signals are mixed but trending positively. Compared with the Los Angeles metro, the neighborhood’s crime rank (305 out of 1,441) places it among more impacted areas locally; however, nationally it compares above average for safety (around the 78th percentile). Recent year-over-year declines in both property and violent offenses, which are among the stronger improvements nationally, suggest conditions have been easing.
For investors, this context points to prudent on-site security standards and resident communication, balanced by evidence that the broader trend has been improving. Positioning on a hilltop and proximity to controlled-access properties can further support perceived safety for prospective tenants.
Proximity to entertainment and corporate offices supports renter demand through short commutes for creative and professional workers. Notable nearby employers include Live Nation, Activision Blizzard Studios, AECOM, Occidental Petroleum, and Disney.
- Live Nation Entertainment — entertainment (1.6 miles)
- Activision Blizzard Studios — media & gaming (2.1 miles)
- AECOM — engineering & infrastructure (3.1 miles) — HQ
- Occidental Petroleum — energy (4.3 miles) — HQ
- Disney — media & entertainment (5.5 miles) — HQ
1211 Sunset Plaza Dr offers a 1990-vintage, 54-unit asset in a high-cost ownership pocket of West Hollywood. Newer relative to the neighborhood’s 1950s-average stock, the property can compete on fundamentals while benefiting from targeted upgrades to sustain differentiation. Based on CRE market data from WDSuite, local occupancy within the neighborhood trails the metro, yet the broader 3-mile area shows a large renter base and projected growth in population and households—conditions that can support leasing and retention as demand normalizes.
Elevated household incomes and nationally strong rent positioning suggest capacity for well-amenitized units, while rent-to-income levels imply manageable affordability pressure when paired with disciplined renewals. Investors should underwrite proactive lease management, given below-median neighborhood occupancy and limited in-boundary amenities, and lean on commute convenience to nearby employers to drive absorption.
- 1990 vintage is newer than area norms, with modernization potential to enhance competitiveness.
- High-cost ownership market and strong incomes reinforce rental demand and lease retention potential.
- Large 3-mile renter base with projected growth supports occupancy stability over the medium term.
- Proximity to major employers (entertainment, energy, engineering) underpins demand from professionals.
- Risk: neighborhood occupancy is below metro median and in-boundary amenities are limited—plan for active leasing and service-driven retention.