| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 78th | Good |
| Demographics | 19th | Poor |
| Amenities | 75th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1025 Rider Ave, Salinas, CA, 93905, US |
| Region / Metro | Salinas |
| Year of Construction | 1978 |
| Units | 45 |
| Transaction Date | --- |
| Transaction Price | $4,200,000 |
| Buyer | --- |
| Seller | Private Owner |
1025 Rider Ave, Salinas Multifamily Demand Signal
Neighborhood occupancy has been resilient and renter concentration is high, according to WDSuite’s CRE market data, pointing to steady tenant demand supported by an Urban Core location and elevated ownership costs.
The property sits in Salinas s Urban Core with a B+ neighborhood rating, where convenience retail and daily-needs services are a notable strength. Grocery, restaurant, and pharmacy densities rank competitively among the 95 metro neighborhoods, helping support renter retention and day-to-day livability for workforce households.
According to WDSuite s commercial real estate analysis, neighborhood occupancy is above the metro median (ranked 34 out of 95), which typically supports cash flow stability for well-managed assets. The area also shows a high share of renter-occupied housing (ranked 6 out of 95), indicating a deep tenant base for multifamily operators.
Within a 3-mile radius, recent population and household growth trends have been positive, with projections for additional household gains that expand the renter pool. This dynamic, combined with elevated home values in the neighborhood relative to national norms, suggests sustained reliance on rental housing and supports pricing power when units are well-positioned.
Amenities are a relative bright spot, but childcare access is limited and average school scores are on the weaker side locally, which may influence unit mix performance and leasing strategies for family-oriented product.

Safety trends are mixed when viewed against broader benchmarks. Overall crime performance sits below the national median (37th percentile nationally) and below the Salinas metro median (ranked 68 out of 95 neighborhoods). However, property-related offenses track comparatively better (around the 62nd percentile nationally), while violent offense measures are nearer the lower middle of national comparisons (about the 40th percentile).
Year-over-year indicators point to a recent uptick in property offense activity relative to national trends, warranting attention to security, lighting, and resident engagement. Investors should underwrite to ongoing safety monitoring and consider operational measures that support resident confidence.
Regional tech employers within driving distance broaden the commuter base and can support leasing durability for residents with hybrid work arrangements, including IBM Silicon Valley Lab and Netflix.
- IBM Silicon Valley Lab technology R&D (35.6 miles)
- Netflix streaming & media (43.7 miles) HQ
Built in 1978, the asset is slightly newer than the neighborhood s average vintage, offering competitive positioning versus older stock while still warranting targeted system upgrades and selective renovations to drive rent premiums. Neighborhood occupancy performance sits above the metro median and renter concentration is high, supporting depth of demand and potential lease stability. Elevated ownership costs in the area reinforce reliance on multifamily housing, while a rent-to-income ratio near 0.28 suggests some affordability pressure that calls for disciplined renewals and resident retention strategies.
Within a 3-mile radius, population and household counts have grown and are projected to continue expanding, pointing to a larger tenant base over the medium term. According to CRE market data from WDSuite, amenity access is strong for daily needs, though lower average school ratings and mixed safety indicators argue for thoughtful unit mix, screening, and site-level security in the business plan.
- Above-metro neighborhood occupancy and high renter concentration support demand resilience
- 1978 vintage offers value-add potential via targeted system and interior upgrades
- Elevated ownership costs in the area help sustain multifamily renter reliance
- 3-mile population and household growth expands the tenant base over time
- Risks: mixed safety metrics, weaker school scores, and rent-to-income pressure require prudent operations