| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Good |
| Demographics | 32nd | Poor |
| Amenities | 45th | Fair |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 410 W Imperial Hwy, Brea, CA, 92821, US |
| Region / Metro | Brea |
| Year of Construction | 1979 |
| Units | 35 |
| Transaction Date | 2021-03-11 |
| Transaction Price | $11,550,000 |
| Buyer | 1250 PHILADELPHIA LLC |
| Seller | LONG BEACH TRADING COMPANY INC |
410 W Imperial Hwy Brea Value-Add Multifamily
Neighborhood-level data points to a deep renter base that supports steady absorption, according to WDSuite’s CRE market data, while elevated ownership costs locally tend to reinforce reliance on multifamily housing rather than for-sale alternatives.
Located in Brea within the Anaheim–Santa Ana–Irvine metro, the area around 410 W Imperial Hwy shows investor-friendly fundamentals: a high share of renter-occupied housing units indicates depth in the tenant base, and neighborhood occupancy sits in a mid-range band relative to national benchmarks, supporting leasing stability through cycles.
Amenity access is mixed. Park access is a relative strength (top tier nationally), which enhances livability and retention, while daily retail like grocery and pharmacy is thinner within the immediate neighborhood, suggesting residents rely on short drives for errands. Dining options are present but not a defining draw compared with core urban districts.
Within a 3-mile radius, population and household counts have risen over the last five years, with additional growth projected, expanding the potential renter pool. Median household incomes in this radius have also trended higher, helping support rent levels. These dynamics, based on CRE market data from WDSuite, point to demand resilience that can underpin occupancy and renewal performance.
The property’s 1979 vintage is slightly older than the neighborhood’s average construction year. For investors, this often translates into targeted capital planning—interior upgrades and system modernization can unlock value-add upside and bolster competitive positioning against newer product.
Home values in the neighborhood rank among the higher tiers nationally. In practice, this high-cost ownership backdrop sustains renter reliance on multifamily housing and can support pricing power, though lease management should monitor affordability pressure to protect retention.
Neighborhood-level safety benchmarks are not available for this location in the current WDSuite release. Investors should compare city and county trends to regional peers for context and incorporate property-level security, lighting, and design considerations into underwriting rather than relying on block-level assumptions.
Nearby corporate offices in aerospace/manufacturing, auto parts distribution, telecommunications, and packaging provide a diversified employment base that supports renter demand and commute convenience for workforce tenants.
- United Technologies — aerospace/manufacturing (2.5 miles)
- LKQ — auto parts distribution (7.9 miles)
- Time Warner Business Class — telecommunications (9.6 miles)
- International Paper — packaging (10.1 miles)
- INTERNATIONAL PAPER Cypress Retail Packaging — packaging (10.5 miles)
This 35-unit, 1979-vintage asset in Brea sits in a high-cost ownership market where renter-occupied share is elevated at the neighborhood level, reinforcing depth of demand for apartments. Within a 3-mile radius, population and households have grown and are projected to continue increasing, pointing to renter pool expansion that can support occupancy and renewal velocity. According to CRE market data from WDSuite, neighborhood NOI per unit is competitive within the metro, suggesting operators have room to execute on revenue management where product positioning is strong.
Given the slightly older vintage relative to the neighborhood average, a focused value-add plan—modernized interiors, energy and water efficiency, and common-area refresh—can elevate competitive standing against newer stock. The trade-off to monitor is affordability pressure and amenity convenience, which argues for disciplined rent setting and resident experience improvements to sustain retention.
- High-cost ownership market supports sustained renter demand and pricing power
- Growing 3-mile population and households expand the tenant base and support occupancy
- Competitive neighborhood NOI per unit suggests revenue optimization potential
- Risks: mid-range occupancy and affordability pressure require disciplined rent strategy and resident retention focus