| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Fair |
| Demographics | 18th | Poor |
| Amenities | 94th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1401 N Ross St, Santa Ana, CA, 92706, US |
| Region / Metro | Santa Ana |
| Year of Construction | 1983 |
| Units | 35 |
| Transaction Date | 1998-01-06 |
| Transaction Price | $1,375,000 |
| Buyer | HSU HSIEN TAO |
| Seller | RAMESHABI PRANAV PRAVIN |
1401 N Ross St, Santa Ana Multifamily Investment
Neighborhood occupancy is above the metro median and supported by a deep renter base, according to WDSuite’s CRE market data, while a high-cost ownership landscape underpins persistent rental demand.
Located in Santa Ana’s Urban Core, the area around 1401 N Ross St benefits from strong location fundamentals for workforce rentals. Neighborhood occupancy trends sit above the metro median (82nd percentile nationally), and the renter-occupied share is among the top quartile of the 516 Anaheim–Santa Ana–Irvine metro neighborhoods, indicating a sizable tenant pool and depth for leasing.
Amenity access is a clear strength: restaurants and groceries are in the top quartile nationally, with parks, childcare, and pharmacies also testing high. For investors, this concentration of daily-needs retail and services supports resident convenience and can aid retention relative to amenity-sparse submarkets.
Home values in the neighborhood rank in the top decile nationally and the value-to-income ratio is elevated, signaling a high-cost ownership market that tends to reinforce reliance on multifamily housing. That dynamic can support pricing power, but the neighborhood’s rent-to-income levels suggest affordability pressure that warrants careful lease management and renewal strategies.
Within a 3-mile radius, recent years show modest population softening but growth in households, with forecasts pointing to additional household gains and rising incomes. This mix—more households, smaller average household sizes, and income growth—generally expands the renter pool and supports occupancy stability, based on CRE market data from WDSuite.
Safety metrics in the immediate neighborhood trend weaker than national averages, with crime levels ranking below the metro midpoint. However, recent year-over-year data show declines in both property and violent offense rates, indicating improvement momentum. For investors, this suggests underwriting should account for current conditions while recognizing the direction of change.
Compared with neighborhoods nationwide, overall safety indicators place the area below the top quartile. Still, the observed decreases in estimated offense rates over the last year point to a moderating trend that can support long-term stabilization if sustained.
Proximity to major employers in corporate services and technology supports commuter convenience and renter demand, particularly for workforce and professional households tied to these campuses: Xerox, First American Financial, Microsoft, Prudential, and Western Digital.
- Xerox — corporate offices (1.95 miles)
- First American Financial — title & insurance services (3.84 miles) — HQ
- Microsoft Technology Center — technology & client engineering (5.80 miles)
- Prudential — financial services offices (6.05 miles)
- Western Digital — data storage & hardware (6.24 miles) — HQ
Built in 1983, the asset is newer than the neighborhood’s older housing stock, offering relative competitiveness versus mid‑century properties while still presenting scope for modernization of systems and finishes. Occupancy in the surrounding neighborhood is above the metro median, and a high-cost ownership environment sustains multifamily demand and supports lease-up and retention. Based on CRE market data from WDSuite, amenity density and a large renter base further reinforce day-to-day livability and demand depth.
Investor considerations include managing affordability pressure (given rent-to-income dynamics) and monitoring safety trends that, while improving, remain below national benchmarks. The 3‑mile radius shows household growth and rising incomes, which can offset near-term churn and support revenue durability for a 35‑unit community with value‑add opportunity.
- Newer 1983 vintage than area average, with potential to modernize for rent lift
- Above-metro occupancy and deep renter base support leasing stability
- High-cost ownership market reinforces reliance on multifamily housing
- Strong amenity access (food, parks, services) aids retention
- Risks: affordability pressure and below-average safety, with recent improving trends