| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 65th | Fair |
| Demographics | 49th | Good |
| Amenities | 45th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 73650 Santa Rosa Way, Palm Desert, CA, 92260, US |
| Region / Metro | Palm Desert |
| Year of Construction | 2007 |
| Units | 36 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
73650 Santa Rosa Way Palm Desert Multifamily Investment
This 36-unit property built in 2007 benefits from Palm Desert's strong rental market dynamics, with neighborhood occupancy rates of 93.6% and a high 63.2% renter share indicating sustained multifamily demand.
Located in Palm Desert's inner suburban landscape, this neighborhood demonstrates solid fundamentals for multifamily investors. The area maintains a 93.6% occupancy rate, ranking above the metro median among 997 neighborhoods in the Riverside-San Bernardino-Ontario region. With 63.2% of housing units renter-occupied, the neighborhood ranks in the top quartile nationally for rental concentration, indicating strong structural demand for multifamily properties.
Demographic data aggregated within a 3-mile radius shows a mature, stable population of approximately 38,900 residents with a median household income of $82,287. The area attracts higher-income households, with 38% earning above $100,000 annually. Projections through 2028 indicate household growth of 16.9% alongside median income increases of 54.9%, supporting rent growth potential and tenant quality. The forecast anticipates the renter share expanding to 43.5%, reflecting continued rental demand drivers.
The property's 2007 construction year positions it favorably within a neighborhood where average building vintage dates to 1976. This newer construction reduces near-term capital expenditure needs while providing competitive positioning against older stock. Contract rents average $1,085 locally with a rent-to-income ratio of 21%, suggesting manageable affordability levels that support tenant retention. The area offers strong pharmacy access with top-tier density nationally, though recreational amenities remain limited with minimal park and café density.

Crime metrics for this Palm Desert neighborhood show mixed but improving trends relevant to tenant appeal and retention. Property crime rates of 694 incidents per 100,000 residents rank in the lower half among metro neighborhoods, while violent crime remains relatively contained at 100 incidents per 100,000 residents. More encouraging for investors, both property and violent crime rates declined year-over-year by 16.8% and 32.5% respectively, indicating positive trajectory in neighborhood safety conditions.
The overall crime profile places this area near the metro median, with national percentiles showing room for improvement but demonstrating recent progress. For multifamily operators, the declining crime trends support tenant retention strategies and may enhance the property's competitive positioning as safety improvements continue.
The local employment base includes corporate presence that supports workforce housing demand in the Palm Desert submarket.
- Waste Management — corporate offices (1.7 miles)
This 36-unit Palm Desert property offers compelling fundamentals for multifamily investors seeking stable cash flow and growth potential. The 2007 construction provides competitive positioning within an older neighborhood stock while minimizing near-term capital expenditure requirements. Strong local rental dynamics, including 93.6% neighborhood occupancy and 63.2% renter concentration, support operational stability. According to CRE market data from WDSuite, demographic projections show household growth of 16.9% through 2028 alongside significant income gains, creating favorable conditions for rent growth and tenant quality improvements.
The investment case strengthens with Palm Desert's mature market characteristics and improving safety trends. Declining crime rates and manageable rent-to-income ratios of 21% support tenant retention, while the expanding renter share projected to reach 43.5% by 2028 indicates sustained multifamily demand. The property benefits from essential service access, particularly strong pharmacy density, though recreational amenity limitations may require consideration in tenant experience strategies.
- Strong occupancy fundamentals with 93.6% neighborhood rate and top-quartile rental concentration
- 2007 construction reduces near-term capital expenditure needs versus older neighborhood stock
- Projected 16.9% household growth and 54.9% income gains through 2028 support rent growth potential
- Improving safety trends with declining property and violent crime rates year-over-year
- Risk consideration: Limited recreational amenities may impact tenant experience and retention strategies