| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 76th | Fair |
| Demographics | 26th | Poor |
| Amenities | 46th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1053 Broadway, Chula Vista, CA, 91911, US |
| Region / Metro | Chula Vista |
| Year of Construction | 1990 |
| Units | 60 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
1053 Broadway, Chula Vista Multifamily Investment
Neighborhood occupancy remains resilient and renter demand is supported by a high-cost ownership market, according to WDSuite’s CRE market data. This positioning can help preserve cash flow through cycles while pricing discipline remains important for retention.
Located in Chula Vista’s urban core, 1053 Broadway benefits from neighborhood fundamentals that support multifamily performance. WDSuite’s CRE market data indicates neighborhood occupancy in the mid-90s and an elevated share of renter-occupied housing units, suggesting a deep tenant base that can bolster leasing stability. The submarket’s neighborhood rating sits in the mid range for the San Diego–Chula Vista–Carlsbad metro, pointing to balanced but competitive positioning among 621 metro neighborhoods.
Local amenities skew toward everyday convenience. Grocery access is strong, ranking near the top nationally, and childcare density is also high — both positives for family-oriented renter demand. Restaurant coverage trends above national averages, while parks, pharmacies, and cafes are comparatively limited in the immediate area. Average school ratings track below the national median, which may require more value-forward positioning for family renters but does not preclude stable occupancy where pricing and finishes are aligned with expectations.
Within a 3-mile radius, households have increased over the past five years and are projected to expand further even as overall population trends are flat to slightly down — a pattern consistent with smaller household sizes. That dynamic typically enlarges the renter pool and can support occupancy stability for well-managed assets. Incomes have been rising in the area, and rents have trended up accordingly; lease management should balance growth with retention to sustain performance.
Home values in the neighborhood are elevated relative to most U.S. areas, reinforcing reliance on rental housing and supporting depth of demand for mid-market units. That said, rent-to-income levels indicate some affordability pressure, so thoughtful renewal strategies and amenity calibration can help maintain lease continuity.
Safety metrics for the neighborhood sit below national medians, according to WDSuite’s data, with violent and property offense indicators weaker than many U.S. neighborhoods. However, recent trend data shows a notable year-over-year improvement in property crime, placing the neighborhood’s reduction in the stronger tiers nationally. Conditions can vary block to block; investors typically underwrite with enhanced lighting, access controls, and community management to support resident comfort and retention.
Proximity to established employers across energy, defense, biotech, and telecom supports commuter convenience and helps underpin renter demand for workforce housing. The following nearby employers are representative of the area’s employment base:
- Sempra Energy — energy infrastructure (8.1 miles)
- Sempra Energy — energy infrastructure (8.8 miles) — HQ
- L-3 Telemetry & RF Products — defense & aerospace (14.9 miles)
- Celgene Corporation — biotechnology (20.3 miles)
- Qualcomm — telecommunications (20.8 miles) — HQ
Built in 1990, this 60-unit property is newer than much of the surrounding housing stock, offering competitive positioning versus older inventory while leaving room for targeted updates to systems and finishes as part of a value-add plan. According to CRE market data from WDSuite, the neighborhood shows durable renter demand with occupancy trending above national averages and an elevated renter-occupied share. Elevated for-sale home values further reinforce reliance on rental options, while rising household counts within a 3-mile radius point to a larger tenant base over time.
Investors should balance these strengths against measured affordability pressure and mixed school ratings by emphasizing operational execution: disciplined rent growth, retention-oriented renewals, and pragmatic capital plans. With everyday amenities like grocery and childcare density performing well, the asset can appeal to households seeking convenience and value.
- 1990 vintage provides competitive positioning versus older stock with potential value-add upside
- Stable neighborhood occupancy and high renter concentration support leasing continuity
- Elevated home values in the area reinforce renter reliance on multifamily housing
- Strong grocery, childcare, and restaurant access enhance day-to-day livability for residents
- Risks: affordability pressure and below-median safety/school metrics require careful lease management and property operations