| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 80th | Good |
| Demographics | 47th | Fair |
| Amenities | 78th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 900 Calla Ave, Imperial Beach, CA, 91932, US |
| Region / Metro | Imperial Beach |
| Year of Construction | 1988 |
| Units | 20 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
900 Calla Ave Imperial Beach Multifamily Opportunity
The neighborhood s high renter concentration and elevated ownership costs point to durable multifamily demand, according to WDSuite s CRE market data.
Situated in Imperial Beach, the property benefits from an Urban Core neighborhood rated A- (ranked 150 among 621 metro neighborhoods), signaling fundamentally appealing location dynamics for renters. Neighborhood occupancy has trended modestly higher over five years, and the area s average NOI per unit sits in the top quartile among 621 San Diego neighborhoods (81st percentile nationally), indicating competitive operating performance at the neighborhood level.
Everyday access is strong: grocery and restaurant densities are high (both in the mid-90s percentiles nationally), and parks are plentiful, while cafes are comparatively sparse. Average school ratings are lower (around the 28th percentile nationally), which may warrant targeted leasing strategies for family renters. The neighborhood median home value ranks near the top nationally, and the value-to-income ratio is in the 96th percentile; this high-cost ownership market tends to reinforce reliance on rentals and can support pricing power and lease retention for well-positioned assets.
Tenure patterns favor multifamily: renter-occupied housing units account for a large share of the neighborhood stock (about the 95th percentile nationally), indicating a deep tenant base that can support leasing stability. Within a 3-mile radius, households have grown even as population edged lower and average household size declined, expanding the number of households relative to residents; this pattern typically supports consistent absorption and a broader renter pool. Median incomes in the 3-mile area have risen, and projected rent levels are also expected to increase, which can sustain demand and rent collections if managed prudently.
Built in 1988, the asset is slightly newer than the neighborhood s average construction year (1985). That vintage can compete well against older local stock while still calling for targeted system updates and interior refreshes to capture value-add upside and maintain operating resilience.

Safety indicators are mixed and should be underwritten thoughtfully. Neighborhood crime benchmarks sit below national safety percentiles (overall crime around the 34th percentile nationally), but recent trends show improvement: estimated violent offenses declined notably year over year (improvement ranking around the 75th percentile nationally), and property offenses also moved lower over the past year. For investors, this suggests incorporating standard security measures and tenant screening while noting the directionally improving trajectory.
Proximity to major employers supports renter demand via commute convenience and a diversified jobs base, including utilities, defense & aerospace, biotech, and semiconductors.
- Sempra Energy utilities (8.9 miles)
- Sempra Energy utilities (9.6 miles) HQ
- L-3 Telemetry & RF Products defense & aerospace (16.4 miles)
- Celgene Corporation biotech (21.4 miles)
- Qualcomm semiconductors (22.0 miles) HQ
This 20-unit, 1988-vintage property in Imperial Beach aligns with a renter-driven submarket where elevated ownership costs and strong grocery/restaurant access underpin demand. Neighborhood-level operating fundamentals are competitive, with average NOI per unit performing in the top quartile locally and occupancy trending modestly higher over five years, based on CRE market data from WDSuite.
Investor positioning favors steady leasing: the neighborhood s high share of renter-occupied units points to a large tenant base, while within a 3-mile radius households have increased even as population edged down, indicating smaller household sizes and a broader pool of renters. The 1988 vintage is slightly newer than local averages, suggesting relative competitiveness versus older stock, with scope for targeted upgrades to support rent growth and retention. Key underwriting considerations include below-average school ratings and cautious safety assumptions, balanced by improving crime trends and a high-cost ownership market that reinforces reliance on multifamily housing.
- Renter-heavy neighborhood supports a deep tenant base and leasing stability.
- High-cost ownership context reinforces rental demand and pricing power.
- 1988 vintage offers value-add potential through targeted system and interior updates.
- Neighborhood-level NOI per unit ranks in the top quartile among 621 San Diego neighborhoods.
- Risks: softer school ratings and cautious safety underwriting, partly offset by recent improvement trends.