| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 80th | Good |
| Demographics | 26th | Poor |
| Amenities | 78th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1260 Calle Jules, Vista, CA, 92084, US |
| Region / Metro | Vista |
| Year of Construction | 1972 |
| Units | 26 |
| Transaction Date | 2013-06-25 |
| Transaction Price | $2,021,000 |
| Buyer | POINTE VISTA APARTMENT HOMES LP |
| Seller | RANCHO DE CORTEZ APARTMENTS LLC |
1260 Calle Jules Vista CA Multifamily Investment Thesis
High-90s neighborhood occupancy and a deep renter base point to durable demand, based on CRE market data from WDSuite. The property’s Vista location benefits from strong retail and dining density that can support leasing consistency.
Vista’s Urban Core setting offers everyday convenience that supports renter retention: restaurants and groceries are dense for the metro, with neighborhood amenities ranking above the metro median among 621 San Diego–Chula Vista–Carlsbad neighborhoods and placing in the top quartile nationally for food access. This amenity mix typically underpins leasing velocity and day‑to‑day livability for multifamily residents.
Neighborhood occupancy is strong and above metro medians, with the area sustaining high-90s occupancy over recent years according to WDSuite’s CRE market data. Rents benchmark above national levels (neighborhood rank indicates top decile nationally), signaling pricing power balanced by a sizable workforce renter pool.
Tenure patterns show a high share of renter-occupied housing units—about two‑thirds at the neighborhood level—indicating depth in the tenant base and support for multifamily absorption. Within a 3‑mile radius, recent population change has been modestly negative, but WDSuite projections indicate population growth alongside a notable increase in households and a gradual reduction in average household size, which can expand the renter pool and support occupancy stability.
Home values in the neighborhood sit well above national norms, a high‑cost ownership context that tends to reinforce reliance on rental housing and aid lease retention. The subject’s 1972 vintage is older than much of the competitive stock delivered in later decades, which can create value‑add and modernization potential while requiring thoughtful capital planning to sustain competitiveness against newer assets.

Relative to the San Diego–Chula Vista–Carlsbad metro, the neighborhood’s overall crime rank sits around the metro median (rank 319 out of 621), indicating conditions that are neither among the best nor the worst locally. On a national basis, safety metrics are below the U.S. average (national percentiles indicate the area is in lower safety tiers), so investors should underwrite appropriate security, lighting, and operational measures.
Trend signals are mixed but improving in key areas: violent‑offense metrics show a meaningful year‑over‑year decline, placing the neighborhood’s improvement pace above many U.S. neighborhoods. Even with that progress, current levels remain elevated versus national benchmarks, so it is prudent to align insurance, capex, and property management practices with these dynamics.
Nearby employers span life sciences, energy, and distribution, supporting a diversified workforce tenant base and commute convenience for residents. The list below highlights key corporate offices within commuting range: Gilead Sciences, NRG Energy, Sysco, Qualcomm, and Celgene.
- Gilead Sciences — biopharma (3.8 miles)
- NRG Energy — energy services (8.0 miles)
- Sysco — food distribution (21.9 miles)
- Qualcomm — telecommunications (22.1 miles) — HQ
- Celgene Corporation — biopharma (22.9 miles)
This 26‑unit Vista asset combines durable neighborhood occupancy with a renter‑heavy housing mix, supporting consistent absorption and resident retention. Elevated home values locally point to a high‑cost ownership market, which often sustains multifamily demand. According to CRE market data from WDSuite, neighborhood rents outpace national benchmarks while staying competitive for workforce tenants given the area’s income profile and amenity access.
Built in 1972, the property offers potential for value‑add through unit and systems modernization to sharpen competitiveness versus newer stock. Within a 3‑mile radius, WDSuite indicates a projected increase in households and a gradual reduction in household size over the next five years—factors that can expand the renter pool and support occupancy stability. Underwriting should account for the neighborhood’s below‑average national safety standing and prioritize effective on‑site management and security.
- High neighborhood occupancy and strong renter concentration support leasing stability
- Amenity‑rich location (food and grocery density) aids retention and pricing power
- 1972 vintage presents value‑add potential via interior and building‑system upgrades
- 3‑mile outlook shows household growth and smaller households, expanding the renter pool
- Risk: below‑average national safety profile—mitigate via security, insurance, and active management