| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 86th | Best |
| Demographics | 31st | Poor |
| Amenities | 80th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 120 Santa Alicia Dr, Rohnert Park, CA, 94928, US |
| Region / Metro | Rohnert Park |
| Year of Construction | 1995 |
| Units | 20 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
120 Santa Alicia Dr, Rohnert Park Multifamily Investment
Neighborhood occupancy is strong and renter demand is deep, according to WDSuite’s CRE market data, positioning this 20-unit asset for steady leasing in an Urban Core pocket of Sonoma County. Metrics cited reflect the surrounding neighborhood, not the property.
The immediate area scores A- overall and ranks 26th among 138 Santa Rosa–Petaluma neighborhoods, indicating competitive fundamentals for a workforce-oriented renter base. Neighborhood occupancy is high and sits in the top quartile among 138 metro neighborhoods, supporting stable lease-up and retention for professionally managed multifamily.
Daily-needs access is a strength: grocery and pharmacy density ranks near the top of the metro (both within the top five of 138), and cafes and restaurants are similarly abundant, aligning with an Urban Core setting. Park access is limited locally, a modest quality-of-life tradeoff to weigh against the convenience of retail and services.
Construction year for the property is 1995, newer than the neighborhood average vintage (1984). That positioning typically aids competitiveness versus older stock while still warranting prudent capital planning for aging building systems or targeted value-add to meet current renter preferences.
Tenure patterns point to depth in the renter pool: the neighborhood shows a high share of renter-occupied housing units (top decile locally), which supports demand stability for multifamily operators. Within a 3-mile radius, population and households have grown and are projected to expand further, implying a larger tenant base and continued absorption potential. Median home values are elevated for the region and nationally, which tends to reinforce reliance on rental housing and can support pricing power and lease retention for well-run assets.
Rents in the surrounding neighborhood are above many national peers (top quintile nationally), and the area’s rent-to-income dynamics suggest some affordability pressure; operators should manage renewals and rent steps with sensitivity to maintain occupancy resilience.
Safety indicators are mixed but generally competitive within the region. The neighborhood’s overall crime positioning is around the metro middle, with a rank that is competitive among Santa Rosa–Petaluma neighborhoods (59 out of 138). Property offense measures compare favorably at the national level (upper percentiles imply comparatively safer outcomes versus U.S. neighborhoods), which supports day-to-day livability for renters.
Recent trends show a notable uptick in violent-offense rates over the last year at the neighborhood level, even as broader indicators remain stable. Investors should monitor trend direction and lean on standard security measures and lighting/visibility improvements where appropriate. All figures reflect neighborhood-level comparisons rather than property-specific conditions.
Proximity to logistics and Bay Area corporate offices broadens the employment base that supports renter demand and commute convenience, notably across logistics, financial services, utilities, and healthcare distribution.
- FedEx Headquarters — logistics (12.9 miles)
- Wells Fargo — financial services (41.3 miles) — HQ
- Salesforce.com — software & enterprise cloud (41.5 miles) — HQ
- McKesson — healthcare distribution (41.6 miles) — HQ
- PG&E Corp. — utilities (41.6 miles) — HQ
This 20-unit, 1995-vintage asset benefits from strong neighborhood occupancy and a deep renter base in an Urban Core setting with exceptional daily-needs access. Elevated home values and a high renter concentration in the surrounding neighborhood tend to sustain rental demand and support retention, while a newer-than-average vintage offers relative competitiveness versus older local stock.
According to CRE market data from WDSuite, the neighborhood ranks in the top quartile for occupancy within the 138-neighborhood Santa Rosa–Petaluma metro, and amenities are dense across groceries, pharmacies, cafes, and restaurants. Near-term positioning appears favorable for steady leasing and selective value-add, while operators should remain attentive to affordability pressure and recent safety trend variability.
- High neighborhood occupancy (top quartile in the 138-neighborhood metro) supports leasing stability
- 1995 vintage offers competitive positioning versus older stock with room for targeted upgrades
- Dense daily-needs retail and services strengthen renter appeal and retention
- Elevated ownership costs locally reinforce reliance on multifamily, aiding pricing power
- Risks: affordability pressure, limited park access, and mixed safety trends warrant active management