| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 81st | Best |
| Demographics | 49th | Poor |
| Amenities | 48th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 355 Laguna Dr, Rohnert Park, CA, 94928, US |
| Region / Metro | Rohnert Park |
| Year of Construction | 1995 |
| Units | 32 |
| Transaction Date | 1995-07-25 |
| Transaction Price | $4,000,000 |
| Buyer | LAGUNA EWA INVESTORS |
| Seller | --- |
355 Laguna Dr Rohnert Park Multifamily Investment
Steady renter demand and above-median neighborhood occupancy support durable cash flow, according to WDSuite’s CRE market data. Positioning reflects an inner-suburban location with pricing power tied to a high-cost ownership market.
Rohnert Park’s inner-suburban setting balances daily convenience with access to Santa Rosa–Petaluma employment. Neighborhood amenities trend above national averages: restaurants and cafes sit in higher national percentiles, while grocery and pharmacy access are competitive, supporting resident retention and day-to-day livability.
For investors, the housing context is favorable. The neighborhood’s occupancy is above the metro median among 138 Santa Rosa–Petaluma neighborhoods, and renter-occupied housing comprises a top-quartile share within the metro, indicating a deep tenant base that supports leasing velocity and renewal stability. Median home values rank high nationally, and the value-to-income relationship signals a high-cost ownership market—conditions that typically sustain reliance on multifamily rentals and reinforce pricing discipline.
Demographics aggregated within a 3-mile radius point to gradual population growth and a larger household count, with smaller average household sizes over time. This mix, together with strong mid-to-upper income segments, expands the potential renter pool and supports occupancy stability. Median contract rents in the area have risen over recent years, yet rent-to-income levels indicate manageable affordability pressure relative to many U.S. neighborhoods, a constructive backdrop for lease retention.
The vintage profile is relatively modern locally: the asset’s 1995 construction is newer than the neighborhood’s average 1989 build year, suggesting competitive positioning versus older stock while leaving room for selective modernization of interiors and systems to unlock value-add upside.
Safety indicators are mixed and should be underwritten conservatively. The neighborhood’s overall crime positioning is below the metro median among 138 Santa Rosa–Petaluma neighborhoods and sits below the national average for safety, indicating investors should factor prudent security and operating practices into pro formas.
Recent trend data show property offenses declining year over year, while violent offense rates have increased. These contrasting movements underscore the importance of monitoring submarket trends over time rather than relying on a single period. Comparatively, national percentiles suggest property-related risks are closer to mid-range, with violent incidents weaker versus national norms. Investors may consider visibility, lighting, and resident engagement as part of asset management to support perception and retention.
Regional employment drivers span logistics, finance, software, utilities, and healthcare distribution, providing diverse white- and blue-collar demand that supports renter depth and commute convenience for residents. Notable nearby employers include FedEx, Wells Fargo, Salesforce, PG&E, and McKesson.
- FedEx Headquarters — logistics (12.5 miles)
- Wells Fargo — banking (41.8 miles) — HQ
- Salesforce.com — enterprise software (41.9 miles) — HQ
- McKesson — healthcare distribution (42.0 miles) — HQ
- PG&E Corp. — utilities (42.0 miles) — HQ
355 Laguna Dr is a 32‑unit, 1995-vintage property with average unit sizes around 624 sq. ft., positioned to capture steady renter demand in an inner-suburban pocket where occupancy is above the metro median and the renter-occupied share ranks in the top quartile locally. Elevated ownership costs relative to incomes in the neighborhood support sustained reliance on rentals, while rent-to-income levels suggest manageable affordability pressure—constructive for renewal rates and pricing consistency, based on CRE market data from WDSuite.
The 1995 construction is newer than the neighborhood’s average 1989 vintage, offering competitive positioning versus older inventory and a path for selective upgrades to drive rent lift without overextending capital plans. Demographic trends within a 3-mile radius point to population growth and a meaningful increase in households, expanding the tenant base and supporting lease-up and retention. Investors should underwrite prudently for school quality and safety variability, but the location fundamentals, amenity access, and employment reach provide a balanced long-term thesis.
- Above-metro occupancy and deep renter base support durable collections and renewal stability.
- High-cost ownership market reinforces multifamily demand and pricing discipline.
- 1995 vintage offers competitive position with value-add potential via targeted upgrades.
- 3-mile radius growth and rising household counts expand the renter pool over time.
- Risks: variable safety metrics and lower average school ratings warrant conservative underwriting.