| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 77th | Good |
| Demographics | 66th | Fair |
| Amenities | 43rd | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1001 Mission Blvd, Santa Rosa, CA, 95409, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1977 |
| Units | 27 |
| Transaction Date | 1997-05-01 |
| Transaction Price | $1,885,000 |
| Buyer | MILLER JUANITA L |
| Seller | WALKER ARCHIBALD A |
1001 Mission Blvd, Santa Rosa Multifamily Investment
Neighborhood occupancy has been resilient with steady renter demand supported by nearby amenities and a balanced renter base, according to WDSuite’s CRE market data. For investors, the area’s stability points to predictable leasing with room for selective value-add to enhance returns.
Situated in Santa Rosa’s inner suburbs, the neighborhood ranks 41 out of 138 metro neighborhoods, which is competitive among Santa Rosa-Petaluma submarkets. Investor takeaways include diversified amenities, stable neighborhood occupancy, and a renter base that supports multifamily absorption without relying on rapid in-migration.
Livability and access: grocery and park access track in the upper national percentiles (near the high 80s), while restaurants are also relatively dense for the area. By contrast, cafes and pharmacies are sparse within the neighborhood, which can modestly limit convenience retail. These dynamics generally support day-to-day resident needs and help with retention, though the amenity mix is somewhat uneven versus top-tier urban nodes.
Rents, ownership context, and demand: neighborhood median rents benchmark high versus national levels (above the 90th percentile), and home values also score high nationally. In practice, the high-cost ownership market tends to reinforce sustained reliance on rental housing and supports pricing power for well-maintained assets. The neighborhood’s renter-occupied share is 35.5%, indicating a meaningful, though not dominant, renter concentration that can underpin demand for a 20–50 unit property profile.
Demographics within a 3-mile radius show recent population growth and an increase in households, with projections indicating further household gains alongside smaller average household sizes. For multifamily investors, that combination typically expands the tenant base and supports occupancy stability even if population growth moderates. Income measures in the 3-mile radius have been rising, which can help sustain rent levels while keeping affordability pressure manageable.
Asset vintage and positioning: the property was built in 1977, slightly older than the neighborhood’s average construction year (early 1980s). This often presents value-add and capital planning opportunities—modernizing unit interiors and building systems to compete effectively with newer stock and capture rent premiums supported by local fundamentals.
Based on WDSuite neighborhood benchmarks, overall safety indicators are modestly better than national norms (around the 60th percentile nationwide). Within the Santa Rosa-Petaluma metro, the area sits near the middle of the pack, rather than the top tier.
Trend signals are constructive: estimated violent offense rates declined year over year, and property offenses also moved lower. For investors, improving trends can support tenant retention and lower disruption risk; however, underwriting should still assume average, not best-in-metro, safety performance.
Commuting access ties residents to regional distribution and services employment, supporting workforce housing demand and lease retention. The following nearby employer anchors are representative of the area s employment base.
- FedEx Headquarters corporate offices (7.2 miles) HQ
1001 Mission Blvd offers investors a stabilized Santa Rosa location with neighborhood occupancy in a healthy range and a renter pool supported by high home values and rising household incomes. The 1977 vintage is slightly older than nearby stock, creating a clear value-add path through targeted renovations and system updates. According to CRE market data from WDSuite, local rents and home values benchmark high versus national levels, which can sustain rental demand and support pricing discipline for well-operated assets.
Within a 3-mile radius, households have been increasing and are projected to continue growing as average household size trends lower—typically expanding the tenant base and supporting steady absorption. Amenity access is strong for groceries, parks, and restaurants, which aids retention, though limited cafés and pharmacies and average school ratings suggest investors should lean on property-level improvements and service quality to differentiate.
- Competitive neighborhood standing (41 of 138) with steady occupancy supporting predictable leasing
- High-cost ownership market reinforces renter reliance and pricing power for quality renovations
- 1977 vintage offers value-add potential through interior and building system upgrades
- 3-mile household growth and smaller household sizes expand the tenant base and support absorption
- Risks: uneven amenity mix (limited cafés/pharmacies) and average school ratings require strong property execution