| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 79th | Good |
| Demographics | 41st | Poor |
| Amenities | 76th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1090 Jennings Ave, Santa Rosa, CA, 95401, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 2007 |
| Units | 64 |
| Transaction Date | 2000-11-27 |
| Transaction Price | $450,000 |
| Buyer | BRIDGE HOUSING CORP |
| Seller | ANNE BARBOUR GRANT |
1090 Jennings Ave, Santa Rosa Multifamily Investment
Neighborhood occupancy is above the metro median and renter demand is deep, according to WDSuite’s CRE market data, suggesting steady leasing performance for well-managed assets in this Santa Rosa submarket.
Located in Santa Rosa’s Urban Core, the neighborhood ranks 25 out of 138 metro neighborhoods, placing it in the top quartile locally. Amenity access is a relative strength (rank 14 of 138, also top quartile), with dense restaurant, grocery, and pharmacy options that support day-to-day convenience for residents and help broaden the leasing funnel.
Operationally, neighborhood occupancy is above the metro median, and the share of renter-occupied housing is among the highest in the metro (top quartile), indicating a large tenant base and potential for stable absorption. Median contract rents sit in the higher range nationally while the rent-to-income profile indicates moderate affordability pressure, which can aid resident retention and reduce turnover risk for competitive properties.
Within a 3-mile radius, recent trends show a slight population dip alongside an increase in household counts, implying smaller household sizes and continued reliance on multifamily units. Forward-looking projections indicate population growth and a notable increase in households, pointing to a larger renter pool that can support occupancy stability over the medium term. Neighborhood home values are elevated (upper percentiles nationally), which often sustains multifamily demand by making ownership a higher-cost alternative.
While everyday amenities are strong, park access in this immediate neighborhood ranks low within the metro. School rating data for this neighborhood are limited; investors may want to underwrite family-oriented demand using broader submarket benchmarks rather than relying on school-driven leasing alone. Overall, conditions are competitive among Santa Rosa neighborhoods and compare favorably to national peers on amenities and income levels, based on CRE market data from WDSuite.

Safety indicators for the neighborhood are mixed relative to the metro and national context. The neighborhood’s crime rank sits in the lower half of the Santa Rosa–Petaluma metro (102 out of 138), while overall safety levels are around the national midpoint. Year over year, both violent and property offense estimates have trended down, which is a constructive signal to monitor for continued improvement.
For underwriting, a conservative approach is prudent: benchmark security measures to peer properties in the metro’s more competitive cohorts and track whether the recent downward trend persists. Comparisons should be made at the neighborhood level rather than at the block level to avoid over-precision that the data cannot support.
Local employment access includes logistics and parcel services that support a broad base of hourly and salaried roles, reinforcing workforce renter demand within a short drive of the property.
- FedEx Headquarters — logistics operations (5.4 miles)
Built in 2007, the property is newer than much of the surrounding housing stock, offering relative competitive positioning versus older inventory while leaving room for selective modernization as systems age. Neighborhood fundamentals are solid for multifamily: occupancy sits above the metro median and renter-occupied share is in the top quartile locally, supporting a deep tenant base. Elevated home values in the area tend to sustain reliance on rental housing, and near-term rent-to-income levels suggest manageable retention risk. According to CRE market data from WDSuite, amenity access is a notable strength in this Urban Core location, which can bolster leasing velocity.
Within a 3-mile radius, household counts have risen even as household sizes edge smaller, and forward projections point to population growth and a larger renter pool—both constructive for long-run demand. Key underwriting watchpoints include continuing to track neighborhood safety trends and calibrating capital plans for mid-life building systems.
- 2007 vintage offers competitive positioning versus older local stock with targeted value-add potential
- Above-metro neighborhood occupancy and top-quartile renter concentration support demand depth
- Elevated ownership costs in the area reinforce multifamily reliance and potential lease retention
- Amenity-rich Urban Core setting aids leasing velocity and resident convenience
- Risk: monitor neighborhood safety trajectory and budget for periodic system upgrades typical of mid-life assets