| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 77th | Good |
| Demographics | 66th | Fair |
| Amenities | 43rd | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1101 Prospect Ave, Santa Rosa, CA, 95409, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1985 |
| Units | 39 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
1101 Prospect Ave Santa Rosa Multifamily Investment
This 39-unit property from 1985 sits in a B+ rated neighborhood with strong grocery access and above-average demographics. Neighborhood-level occupancy at 94.2% indicates stable rental demand according to CRE market data from WDSuite.
This inner suburb neighborhood ranks 41st among 138 Santa Rosa-Petaluma metro neighborhoods with a B+ rating, placing it above the metro median. The area maintains 94.2% occupancy with a 35.5% rental share of housing units, suggesting balanced rental demand dynamics. Demographics within a 3-mile radius show median household income of $110,777 with 40.7% of households earning over $100,000 annually.
Built in 1985, this property aligns with the neighborhood's average construction year of 1981, indicating consistent building stock that may present value-add renovation opportunities for investors focused on capital improvements. The area benefits from strong grocery store density at 2.79 per square mile, ranking 21st metro-wide and 88th percentile nationally, supporting tenant convenience and retention.
Five-year demographic projections indicate household growth of 35.6% within the 3-mile radius, with median household income forecast to rise 54% to $170,739 by 2028. This expanding renter pool, combined with contract rent increases from $1,429 to a projected $2,548, suggests strengthening fundamentals for multifamily demand and pricing power.
The neighborhood's 26.4% bachelor's degree attainment rate ranks 55th metro-wide and 77th percentile nationally, indicating an educated tenant base. Home values averaging $552,584 create elevated ownership costs that can sustain rental demand, though investors should monitor the rent-to-income ratio trends for affordability pressures on lease renewals.

Safety metrics show the neighborhood ranking 57th out of 138 metro neighborhoods for overall crime, placing it at the 60th percentile nationally. Property offense rates of 323 per 100,000 residents rank 90th metro-wide, while violent crime rates of 20.7 per 100,000 residents rank 55th among metro neighborhoods.
Recent trends indicate improving conditions, with property offenses declining 14.7% year-over-year and violent offenses dropping 37% annually. These downward crime trends, combined with the neighborhood's middle-tier safety positioning relative to the broader metro area, suggest stable conditions for tenant retention and property management operations.
The employment base includes corporate operations within commuting distance, providing workforce housing demand for the area's rental market.
- FedEx — logistics and shipping operations (7.3 miles) — HQ
This 39-unit property presents a value-add opportunity in a stabilizing Santa Rosa neighborhood with above-metro fundamentals. The 1985 construction year aligns with area norms while offering potential for strategic capital improvements to capture rent growth. Demographic projections show household expansion of 35.6% within three miles, with median incomes rising 54% through 2028, supporting long-term rental demand.
Neighborhood-level occupancy at 94.2% indicates stable tenant retention, while the area's B+ rating and strong grocery access support resident satisfaction. According to multifamily property research from WDSuite, contract rents are projected to increase 22.5% over five years, though investors should monitor affordability dynamics given current rent-to-income pressures.
- Stable 94.2% neighborhood occupancy with 35.5% rental housing share
- Strong demographic growth projections with 35.6% household expansion forecast
- Value-add potential from 1985 vintage in improving neighborhood
- Above-metro amenity access with strong grocery store density
- Risk consideration: Monitor rent-to-income ratios for lease renewal impacts