| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 78th | Good |
| Demographics | 75th | Good |
| Amenities | 76th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1102 North St, Santa Rosa, CA, 95404, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1985 |
| Units | 23 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
1102 North St, Santa Rosa Multifamily Investment
Neighborhood occupancy shows durable stability and renter demand remains deep, according to WDSuite’s CRE market data, positioning this 23-unit asset for consistent leasing in Santa Rosa’s urban core.
Situated in Santa Rosa’s Urban Core, the property benefits from fundamentals that have supported steady performance among nearby multifamily assets. Neighborhood occupancy is strong and renter concentration is elevated, indicating depth in the tenant base and supporting retention across cycles. Home values in the area are high relative to incomes, which reinforces reliance on rental housing and can aid pricing power for well-managed properties.
Daily needs access is a differentiator: the neighborhood ranks well for grocery and pharmacy presence (top decile locally), while restaurants are plentiful. Childcare access is also strong. By contrast, parks and cafes are sparse within the immediate neighborhood, which may modestly affect lifestyle positioning and should be considered when marketing amenities.
Within a 3-mile radius, WDSuite indicates stable population levels with an expected increase in households and higher incomes over the next five years. This points to a larger tenant base and supports occupancy stability. Median contract rents in the neighborhood sit on the higher side nationally, while rent-to-income levels suggest manageable affordability pressure, offering room for disciplined revenue management rather than aggressive pushes.
Built in 1985, the property is newer than much of the local housing stock (which skews mid-century). That vintage typically competes well against older alternatives on systems and layout, though investors should plan for targeted modernization to keep finishes and building systems current in a market that supports quality.
Neighborhood safety signals are mixed but trending better. Compared with neighborhoods nationwide, overall safety aligns near the national middle, with property and violent offense rates showing year-over-year declines according to WDSuite. Within the Santa Rosa-Petaluma metro (138 neighborhoods), the area does not sit at the top or bottom of the distribution, suggesting investors should underwrite standard property-level security and lighting upgrades while noting the recent improvement trend.
Proximity to regional logistics supports a steady workforce renter base and commute convenience for service and distribution roles, notably tied to FedEx operations.
- FedEx — parcel logistics (6.5 miles)
The investment case centers on durable renter demand, a high-cost ownership market, and competitive positioning versus older neighborhood stock. Elevated home values and an above-average renter share point to a deep tenant pool, while neighborhood occupancy remains healthy and in line with stable operations. According to CRE market data from WDSuite, median rents in the area are comparatively high yet rent-to-income levels indicate room for disciplined revenue optimization without overextending affordability.
The 1985 vintage provides an edge over mid-century alternatives, with potential to capture value through targeted unit and systems updates. Within a 3-mile radius, WDSuite shows stable population today with growth in households and incomes ahead, supporting leasing velocity and retention as the renter pool expands. Investors should balance these strengths against modest lifestyle amenity gaps (parks and cafes) and maintain prudent security investments given mixed but improving safety readings.
- Strong renter depth and healthy neighborhood occupancy support consistent leasing
- High home values sustain reliance on rentals, aiding pricing power
- 1985 vintage competes well versus older stock with value-add upgrade potential
- Risks: limited nearby parks/cafes and mixed-but-improving safety warrant conservative underwriting