| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 75th | Good |
| Demographics | 26th | Poor |
| Amenities | 43rd | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1500 West Ave, Santa Rosa, CA, 95407, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1987 |
| Units | 22 |
| Transaction Date | 2002-08-21 |
| Transaction Price | $2,500,000 |
| Buyer | BAD DOG PROPERTIES LLC |
| Seller | MANSERGH PROPERTIES LLC |
1500 West Ave, Santa Rosa — 22-Unit Multifamily Opportunity
Neighborhood occupancy trends sit above the metro median while elevated home values point to sustained renter reliance on apartments, according to WDSuite’s CRE market data.
Located in Santa Rosa’s Urban Core, 1500 West Ave benefits from neighborhood fundamentals that support multifamily leasing. Neighborhood occupancy is above the metro median among 138 Santa Rosa–Petaluma neighborhoods, and sits above the national median, suggesting steadier renewal potential even as the wider cycle normalizes.
Everyday amenities are accessible: grocery and park access rank in the top decile nationally, while cafes and pharmacies are relatively limited. For investors, this mix supports day-to-day convenience without relying on destination retail. Median contract rents in the neighborhood benchmark high versus the U.S., reinforcing pricing power relative to comparable secondary submarkets.
Within a 3-mile radius, demographics indicate a stable base with modest recent population growth and an expanding household count, which supports a larger tenant base. The share of housing units that are renter-occupied is roughly half within this radius, signaling a deep pool of prospective renters and demand resiliency for mid-size properties like this 22-unit community.
The neighborhood’s median home values are elevated relative to national readings, which typically sustains rental demand and can aid lease retention as ownership remains a higher-cost alternative. Rent-to-income levels imply measured affordability pressure, suggesting routine lease management and renewal strategies remain important to protect occupancy.

Safety metrics place the neighborhood below the metro average for Santa Rosa–Petaluma, and below the national median. Crime ranks near the lower end among 138 metro neighborhoods, indicating higher incident levels relative to much of the metro.
Nationally benchmarked indicators sit below the 50th percentile, and recent year-over-year changes show increases in both violent and property offenses. For investors, this argues for standard risk mitigations: well-lit common areas, access control, and alignment with professional management practices. Trends should be monitored alongside any citywide initiatives and property-level security investments.
Regional employment is diversified, with parcel logistics offering steady hourly and shift-based roles that support workforce housing demand and retention. Nearby access improves commute convenience for renters tied to logistics operations.
- FedEx Headquarters — parcel logistics operations (7.4 miles)
This 22-unit asset, built in 1987, is newer than the neighborhood’s 1970 average, offering competitive positioning versus older local stock. That vintage can reduce near-term capital exposure while still allowing targeted renovations to modernize interiors and systems as needed. Occupancy in the surrounding neighborhood is above the metro median and above the national median, supporting steady leasing and renewal potential as demand normalizes.
Within a 3-mile radius, household counts are rising and projections indicate further renter pool expansion, supporting occupancy stability and potential rent growth. Elevated neighborhood home values reinforce reliance on multifamily housing, while rent-to-income levels suggest attentive renewal management. According to CRE market data from WDSuite, local rent benchmarks and amenity access (notably parks and groceries) compare well to national norms, underpinning long-term fundamentals.
- 1987 vintage offers relative competitiveness versus older neighborhood stock with selective value-add potential
- Neighborhood occupancy above the metro median supports leasing stability
- 3-mile household growth and elevated ownership costs support a durable tenant base
- Amenity access skewed to groceries and parks enhances day-to-day livability
- Risk: Safety metrics trail metro and national medians, calling for robust management and security practices