| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 75th | Good |
| Demographics | 26th | Poor |
| Amenities | 43rd | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 610 South Ave, Santa Rosa, CA, 95407, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1985 |
| Units | 40 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
610 South Ave Santa Rosa Multifamily Opportunity
Neighborhood occupancy remains in the mid-90s, supporting income stability for a 40-unit asset, according to WDSuite s CRE market data. Newer-than-area vintage and proximity to everyday amenities position the property for durable renter demand.
Located in Santa Rosa s Urban Core, the neighborhood sits below the metro median overall (C- rating; rank 118 among 138 metro neighborhoods), yet it shows several fundamentals that matter for multifamily. Grocery and park access are strengths (both in the top quartile nationally), while cafes and pharmacies are limited locally. For investors, this mix points to reliable daily-needs convenience with some lifestyle amenity gaps to consider in marketing and retention strategy.
Renter demand signals are constructive. The neighborhood s renter-occupied share is 48% (competitive depth for workforce housing), and neighborhood occupancy ranks above the metro median (62 out of 138), indicating relative leasing stability versus many peer areas. Median asking rents in the neighborhood benchmark high versus the nation (near the upper decile), which can support pricing power, though a higher rent-to-income burden suggests careful lease management to protect retention.
Within a 3-mile radius, demographics point to a steady tenant base today and expansion ahead. Recent years show modest population and household growth, and WDSuite s 5-year projections indicate continued population growth and a material increase in households, implying a larger renter pool and support for occupancy and lease-up. The 3-mile area also skews toward renters today (just over half of housing units renter-occupied), reinforcing depth for multifamily demand.
Vintage and housing context are favorable for positioning. With a 1985 construction year versus an average 1970 build year across local stock, the property is newer than much of the neighborhood, typically enhancing competitive standing against older assets; however, planning for system updates and selective renovations can unlock value-add potential. Elevated home values (near the top decile nationally) signal a high-cost ownership market in Sonoma County, which tends to sustain renter reliance on multifamily housing and can aid lease retention.
Safety indicators are mixed and should be contextualized. Compared with the Santa Rosa-Petaluma metro, the neighborhood ranks near the lower end for crime (133 among 138 neighborhoods), indicating higher reported incidents than many local peers. Nationally, the area sits below the midpoint for property and violent offense safety, though not at the bottom tier.
Recent year-over-year trends show an uptick in reported activity, so owners should plan for proven on-site practices (lighting, access control, and resident engagement) and align expectations accordingly. For investors, the takeaway is to underwrite conservative operating assumptions while recognizing that safety performance varies by property operations and block-level context.
Nearby employment includes logistics that support workforce housing demand and commute convenience for residents.
- FedEx Headquarters logistics (7.3 miles)
610 South Ave offers a 40-unit footprint with average unit sizes near 800 square feet, balancing efficiency and livability. According to commercial real estate analysis from WDSuite, neighborhood occupancy is above the metro median, and the property s 1985 vintage is newer than much of the surrounding stock, supporting competitive positioning versus older assets. Within a 3-mile radius, population growth and a projected increase in households point to a larger tenant base over the next cycle, which can support occupancy stability.
At the same time, elevated neighborhood rent levels and a higher rent-to-income burden call for disciplined pricing and renewal strategies to maintain retention. Amenity access (strong for groceries and parks) is a plus, while limited cafes/pharmacies and below-metro safety rankings underscore the need for active management and resident experience programs. These dynamics favor an operationally focused business plan with selective value-add improvements to capture demand while managing risk.
- Above-metro neighborhood occupancy supports income stability
- 1985 vintage offers competitive edge with value-add potential
- 3-mile area shows population and household growth, expanding the renter pool
- Elevated home values reinforce sustained multifamily rental demand
- Risks: higher rent-to-income burden, limited lifestyle amenities, and below-metro safety rankings