| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 70th | Fair |
| Demographics | 29th | Poor |
| Amenities | 34th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 700 Rodeo Ln, Santa Rosa, CA, 95407, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 2013 |
| Units | 61 |
| Transaction Date | 2012-08-16 |
| Transaction Price | $750,000 |
| Buyer | SANTA ROSA PACIFIC ASSOCIATES LP |
| Seller | --- |
700 Rodeo Ln, Santa Rosa Multifamily Investment
Neighborhood occupancy remains resilient and renter demand is supported by a high share of renter-occupied units, according to WDSuite’s CRE market data. For investors, the submarket’s stable occupancy and 2013 vintage position this asset for competitive leasing in an Inner Suburb setting.
Located in Santa Rosa’s Inner Suburb fabric, the neighborhood shows durable rental fundamentals with occupancy trending in the mid-90% range at the neighborhood level (measured for the neighborhood, not the property), based on CRE market data from WDSuite. Renter concentration is elevated for the metro, indicating a deeper tenant base and potential support for leasing velocity and renewal rates.
Amenity access skews practical: grocery options are comparatively strong (competitive among Santa Rosa-Petaluma neighborhoods, rank 32 of 138; high national standing), while parks, pharmacies, and cafes are thinner locally. This mix suggests day-to-day convenience but fewer lifestyle amenities within the immediate blocks, which can influence marketing and positioning.
Schools trend lower than many areas in the metro and nationally, which may necessitate value-focused positioning for family renters. Median contract rents in the neighborhood sit on the higher side relative to national peers, reinforcing pricing power but requiring attention to affordability pressure and lease management.
The asset’s 2013 construction is newer than the neighborhood’s typical 1970s vintage. That recency can enhance competitive positioning versus older stock and may limit near-term capital expenditures, while still leaving room for targeted modernization or amenities to stand out in a primarily older competitive set.
Within a 3-mile radius, recent trends show a modest dip in population alongside a small increase in households, pointing to smaller household sizes and a steady renter pool. Forecasts indicate growth in both population and households over the next five years, which can expand the local tenant base and support occupancy stability for multifamily property research users evaluating long-term demand.
Relative to the Santa Rosa-Petaluma metro, the neighborhood ranks 125 out of 138 for crime, indicating higher incident levels than many nearby neighborhoods. Nationally, it sits below the median (38th percentile), so investors should underwrite with conservative safety assumptions and plan for property-level measures that support resident confidence.
Recent trends are mixed: property offenses show an improvement year over year (estimated rate down approximately 11.8%), while violent offenses ticked up modestly. These are neighborhood indicators rather than property-specific conditions, and they underscore the importance of monitoring local trends and aligning on-site operations and lighting, access, and visibility with resident expectations.
Proximity to regional logistics employment supports workforce housing demand and commute convenience for residents referenced below.
- FedEx Headquarters — logistics (9.37 miles)
This 61-unit, 2013-vintage asset competes against an older local stock base while benefiting from neighborhood-level occupancy near the mid-90s, according to CRE market data from WDSuite. Elevated renter concentration at the neighborhood level implies a broad tenant base that can support leasing stability, while practical amenities and solid grocery access help daily convenience.
Investor considerations include higher neighborhood rent levels relative to national peers and lower school ratings, which call for mindful pricing and positioning. Safety indicators trail metro medians but show improvement in property offenses, suggesting that well-executed operations and visibility enhancements can reinforce resident retention.
- 2013 construction competes well versus older neighborhood stock, with potential for targeted upgrades
- Neighborhood occupancy in the mid-90% range supports lease-up and renewal stability
- Elevated renter concentration expands the local tenant base for multifamily demand
- Grocery access is comparatively strong, aiding day-to-day convenience for residents
- Risks: below-median safety metrics and lower school ratings; prudent operations and pricing discipline recommended