| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 75th | Good |
| Demographics | 20th | Poor |
| Amenities | 44th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 777 Aston Ave, Santa Rosa, CA, 95404, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1976 |
| Units | 78 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
777 Aston Ave Santa Rosa Multifamily Investment
Neighborhood occupancy is in the mid-90s and renter-occupied housing is the majority, supporting steady tenant demand, according to WDSuite’s CRE market data.
Situated in Santa Rosa’s inner-suburban fabric, the area around 777 Aston Ave shows healthy renter demand with neighborhood occupancy above national norms and a renter-occupied share above the metro median—conditions that typically support leasing stability and renewal potential. Elevated home values in the neighborhood context suggest a high-cost ownership market, which can reinforce reliance on multifamily rentals and help sustain pricing power when managed carefully.
Daily-needs access is a relative strength: grocery options rank competitive among Santa Rosa-Petaluma neighborhoods (44th percentile by rank context: 23 of 138) and compare favorably nationwide, while restaurants are also well represented compared with national benchmarks. Childcare density is strong versus both metro peers and national peers, which can broaden the resident profile. By contrast, parks, pharmacies, and cafes are limited within the neighborhood boundaries, so resident convenience leans more toward essentials than recreation or boutique retail.
For investors assessing vintage and CapEx, the average neighborhood construction year skews late 1960s. The subject property’s 1976 vintage is somewhat newer than the local average, which can offer a modest competitive edge versus older stock; however, systems and common areas may still benefit from targeted modernization or value‑add upgrades to support rent positioning.
Demographic statistics aggregated within a 3-mile radius indicate recent population and household growth, with forecasts calling for continued expansion and rising incomes through the mid‑term. This trajectory points to a larger tenant base over time and supports occupancy stability, while rent levels should be balanced against income gains to manage retention.

Safety trends are comparatively favorable in a national context, with the neighborhood landing in the upper third of U.S. neighborhoods for overall safety based on WDSuite benchmarks. Recent year‑over‑year declines in both property and violent offense estimates indicate an improving trend, which can aid resident retention and reduce operational disruption.
Within the Santa Rosa-Petaluma metro (138 neighborhoods), results vary by metric, so investors should underwrite at the property level and monitor trend continuity. The directional improvements and above‑average national standing are supportive, but continued vigilance and professional management practices remain prudent.
Proximity to regional logistics employment supports a stable workforce renter base and commute convenience for hourly and shift workers featured in the nearby job mix.
- FedEx — logistics (7.8 miles)
The 78‑unit, 1976‑vintage asset benefits from neighborhood occupancy that trends above national norms and a renter‑occupied housing share above the metro median—both supportive of consistent leasing and renewals. Elevated ownership costs in the neighborhood context lean demand toward multifamily, while essentials‑oriented amenities (grocery, restaurants, childcare) align with day‑to‑day resident needs. According to CRE market data from WDSuite, these fundamentals, coupled with improving safety trends, point to durable renter demand when operations are well managed.
Within a 3‑mile radius, recent and projected gains in households and incomes expand the prospective tenant pool and can sustain occupancy. Given the property’s 1976 construction, a focused value‑add plan—targeting building systems, interiors, and common areas—can bolster competitive positioning versus older neighborhood stock, while underwriting should account for moderate affordability pressure to maintain retention.
- Above‑average neighborhood occupancy and majority renter‑occupied housing support stable leasing
- High‑cost ownership landscape reinforces multifamily demand and pricing resilience
- Essentials‑heavy amenity mix (grocery, restaurants, childcare) aligns with workforce renters
- 1976 vintage offers value‑add potential via system upgrades and unit modernization
- Risks: limited parks/pharmacies and some affordability pressure require careful rent strategy and active management