| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 70th | Fair |
| Demographics | 29th | Poor |
| Amenities | 47th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 833 Russell Ave, Santa Rosa, CA, 95403, US |
| Region / Metro | Santa Rosa |
| Year of Construction | 1987 |
| Units | 20 |
| Transaction Date | 2004-12-16 |
| Transaction Price | $2,325,000 |
| Buyer | WOOLSEY ROY B |
| Seller | KOBLER NANCY SHIELDS |
833 Russell Ave Santa Rosa Multifamily Investment
High neighborhood occupancy and a sizable renter-occupied share indicate steady tenant demand and support stable cash flow, according to WDSuite’s CRE market data.
Situated in Santa Rosa’s Urban Core, the property benefits from strong day-to-day convenience. Grocery access is competitive among the 138 neighborhoods in the Santa Rosa-Petaluma metro (ranked 6th), and cafes and restaurants are in the top quartile nationally, underscoring walkable amenity depth that can aid leasing and retention. Park, pharmacy, and childcare options are comparatively limited in this immediate area, which investors should consider when positioning amenities and services.
Multifamily fundamentals are solid at the neighborhood level. Occupancy is in the top quartile nationally and competitive within the metro (ranked 20th of 138), a constructive backdrop for rent rolls and renewal velocity. The share of housing units that are renter-occupied is also in the top quartile nationally (ranked 9th of 138), indicating a deep tenant base and consistent renter demand for multifamily product.
For investors assessing affordability and pricing power, this is a high-cost ownership market by national comparison (home values sit in a higher national percentile). That context can reinforce renter reliance on multifamily housing and support lease stability. At the same time, the neighborhood’s rent-to-income ratio suggests some affordability pressure, warranting attentive lease management and renewal strategies.
Demographic statistics aggregated within a 3-mile radius show a modest dip in population alongside slight growth in households in recent years, pointing to smaller household sizes. Projections indicate increases in both population and household counts over the next five years, which would expand the local renter pool and support occupancy stability. Based on WDSuite’s commercial real estate analysis, this demand backdrop complements Santa Rosa’s metro-level resilience for stabilized, workforce-oriented multifamily.
Vintage matters: built in 1987, the asset is newer than the area’s average construction year (1976). That relative youth can enhance competitive positioning versus older stock, though investors should still plan for modernization of aging systems and select unit upgrades to capture value-add upside.
Safety indicators are mixed when viewed against both metro and national baselines. The neighborhood’s overall crime standing is below average within the Santa Rosa-Petaluma metro (ranked 108th among 138 neighborhoods), while national positioning sits around the middle of the pack. Year-over-year, property offenses have trended down, which is a constructive signal for operating stability, whereas violent offense levels test slightly better than the national middle but have shown recent increases. Investors should evaluate property-level measures and recent trendlines as part of due diligence rather than assuming block-level conditions.
Nearby employment is anchored by logistics, which supports workforce housing demand and commute convenience for residents.
- FedEx — logistics (4.5 miles)
833 Russell Ave offers a 1987-vintage, 20-unit footprint in an Urban Core location where neighborhood occupancy is strong and renter concentration is high. Amenity density for daily needs (notably groceries, cafes, and restaurants) supports leasing and renewals, while the high-cost ownership context sustains reliance on rental housing. According to CRE market data from WDSuite, these fundamentals align with stable demand and provide a platform for targeted rent growth strategies.
Relative to older metro stock, the vintage provides competitive positioning, with practical upside through system updates and selective interior improvements. Demographic statistics aggregated within a 3-mile radius indicate modest recent household growth with projections for further increases, which should widen the tenant base and support occupancy stability over the medium term. Pricing decisions should balance demand drivers with observed affordability pressure.
- High neighborhood occupancy and deep renter base support leasing stability
- Amenity-rich daily needs cluster (groceries, cafes, restaurants) aids retention
- 1987 vintage is competitive versus older stock with value-add potential via updates
- 3-mile projections point to population and household growth, expanding the renter pool
- Risks: affordability pressure (rent-to-income), limited nearby parks/childcare, and mixed safety trendlines