| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 37th | Fair |
| Demographics | 10th | Poor |
| Amenities | 49th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1200 E 12th St, Winston Salem, NC, 27101, US |
| Region / Metro | Winston Salem |
| Year of Construction | 1985 |
| Units | 72 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
1200 E 12th St Winston-Salem Multifamily Opportunity
Renter concentration is elevated in the surrounding neighborhood, supporting a deeper tenant base even as occupancy trends normalize, according to WDSuite's CRE market data. Proximity to downtown employers provides steady leasing catalysts for a 72-unit asset.
Located in an Inner Suburb of Winston-Salem, the neighborhood rates C+ and is competitive on daily needs: grocery and pharmacy access score well against the metro, while restaurants are stronger and cafes and parks are limited. Amenity access ranks in the top quartile among 216 metro neighborhoods, though the national standing is closer to mid-pack.
The surrounding housing stock skews renter-occupied, with a high share of renter-occupied units at the neighborhood level, which supports depth of demand for multifamily and can aid lease-up and retention through economic cycles. Neighborhood occupancy has improved over the past five years, signaling stabilization momentum even if absolute levels remain below stronger submarkets.
Demographic statistics are aggregated within a 3-mile radius: population has grown modestly and households have expanded more quickly, with projections calling for further household growth and smaller average household sizes. This mix generally points to a larger tenant base and steady demand for smaller formats over time. Median contract rents in the 3-mile area remain accessible relative to incomes, which can support leasing velocity and measured rent growth management for investors conducting multifamily property research.
For asset positioning, the property's 1985 vintage is newer than the neighborhood's average 1970s era stock, offering relative competitiveness versus older buildings while still allowing targeted renovations or system updates to drive value-add returns. The ownership market appears more accessible than high-cost metros, which can increase competition at the margin, making product differentiation and management execution important to sustain pricing power.
Safety metrics indicate the area performs below the metro median and below national safety benchmarks, based on WDSuite's crime data for Winston-Salem neighborhoods. Recent trends are mixed: violent offense rates have improved year over year, while property offense rates have moved higher, underscoring the importance of property-level security, lighting, and resident engagement.
For investors, the takeaway is to underwrite slightly higher operating focus on security and to monitor neighborhood trendlines rather than block-level assumptions. Compared with other Winston-Salem neighborhoods (216 total), the area is not among the top performers on safety, but improvement in violent offenses is a constructive sign to track.
The area benefits from proximity to downtown corporate offices that anchor a diverse employment base and support renter demand through commute convenience. Nearby employers include Reynolds American, BB&T Corp., Hanesbrands, VF, and Laboratory Corp. of America.
- Reynolds American - corporate offices (1.0 miles) - HQ
- BB&T Corp. - corporate offices (1.24 miles) - HQ
- Hanesbrands - corporate offices (5.86 miles) - HQ
- VF - corporate offices (24.14 miles) - HQ
- Laboratory Corp. of America - corporate offices (44.38 miles) - HQ
A 72-unit, 1985-vintage asset at 1200 E 12th St is positioned to capture renter demand supported by a high neighborhood renter-occupied share and modest household growth in the 3-mile area. The vintage is newer than much of the local 1970s stock, providing relative competitiveness with potential for selective renovations to enhance rents and retention without a full repositioning. According to CRE market data from WDSuite, neighborhood occupancy has trended upward over the past five years and nearby corporate employers supply commuter demand that can reinforce leasing stability.
Operationally, accessible area rents relative to incomes can support leasing velocity, while the employment base and projected household gains point to a gradually expanding tenant pool. Risks include below-median neighborhood safety and variability in occupancy versus stronger submarkets, making security, amenity differentiation, and disciplined revenue management important parts of the plan.
- 1985 vintage offers competitive positioning versus older local stock with value-add upside
- High renter-occupied share supports depth of demand and lease-up stability
- Downtown employer proximity underpins commute convenience and retention
- Risk: below-median neighborhood safety warrants enhanced security and close monitoring