| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 44th | Good |
| Demographics | 32nd | Poor |
| Amenities | 43rd | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 2731 Reid St, Winston Salem, NC, 27107, US |
| Region / Metro | Winston Salem |
| Year of Construction | 1982 |
| Units | 20 |
| Transaction Date | 2021-06-07 |
| Transaction Price | $825,000 |
| Buyer | EAGLEVIEW FAIRFIELD LLC |
| Seller | NORTH CAROLINA HOLDINGS LLC |
2731 Reid St, Winston-Salem NC Multifamily Investment
Neighborhood fundamentals indicate steady renter demand with a moderate renter-occupied share and occupancy that trends near local norms, according to WDSuite’s CRE market data. The asset’s submarket positioning suggests stable leasing with room to compete on quality and operations.
The property sits in a suburban pocket of Winston-Salem that rates a B among local neighborhoods, offering practical access to everyday services rather than destination retail. Restaurant density tracks above the national median while grocery and pharmacy access land around or modestly above national averages; childcare availability is in the top quartile nationally, according to CRE market data from WDSuite. Public school rating data for the immediate area is limited, so investors should underwrite to property-level demand drivers and commute convenience rather than school-driven premiums.
At the neighborhood level, occupancy is 89.2% (ranked 123 out of 216 metro neighborhoods), which places it below the metro median. That positioning favors assets that differentiate via renovations, management, or affordability while still capturing steady tenant interest. Median contract rent at the neighborhood level sits near the national midpoint and rent-to-income around 0.18 supports retention and leasing velocity for workforce-oriented units.
Construction in this area skews older than the subject’s 1982 vintage (neighborhood average 1971), which can give the property a relative edge versus 1960s–1970s stock if common areas and systems are maintained. Investors should still plan for targeted modernization to sustain competitive standing against newer product elsewhere in the metro.
Demographics aggregated within a 3-mile radius point to modest population growth over the past five years and a larger household base, with projections calling for additional household gains through 2028. This implies a gradually expanding tenant pool and supports occupancy stability for well-operated buildings, particularly those priced below newer Class A alternatives.
Ownership costs in the vicinity are moderate by national standards (neighborhood home values sit below the national median), which can introduce some competition from entry-level ownership. Even so, accessible rents and a balanced renter concentration help sustain multifamily demand, supporting lease retention for value-oriented units.
Safety indicators for the neighborhood sit below the national median for safety (37th percentile nationwide), signaling investors should incorporate prudent security and operating practices. Within the Winston-Salem metro, the area’s crime rank is 86 out of 216 neighborhoods, indicating comparatively higher reported crime versus many metro peers.
Trends are mixed: estimated violent offenses show a meaningful year-over-year decline (75th percentile improvement nationally), while property offense estimates increased over the last year (20th percentile nationally for improvement). For underwriting, this argues for standard risk adjustments, preventative measures, and tenant screening to support retention and asset performance without assuming outsized safety premiums.
The location benefits from proximity to several regional headquarters and corporate offices that underpin steady renter demand through diverse white-collar and operations roles. Nearby employers include BB&T Corp., Reynolds American, Hanesbrands, VF, and Laboratory Corp. of America.
- BB&T Corp. — banking HQ (3.5 miles) — HQ
- Reynolds American — consumer goods HQ (3.6 miles) — HQ
- Hanesbrands — apparel HQ (8.9 miles) — HQ
- VF — apparel & footwear HQ (21.9 miles) — HQ
- Laboratory Corp. of America — diagnostics HQ (41.9 miles) — HQ
2731 Reid St is a 20-unit 1982 vintage asset positioned for durable, workforce-oriented demand in a suburban Winston-Salem neighborhood. The subject is newer than much of the surrounding 1970s housing stock, offering a platform for light-to-moderate renovations that can enhance competitiveness while maintaining attainable rents. Neighborhood occupancy is below the metro median, which rewards hands-on management and value-add execution, yet rent-to-income near 0.18 and moderate home values support a stable tenant base and leasing resilience. Based on commercial real estate analysis from WDSuite, local amenity access is serviceable, with childcare and pharmacy availability above national averages, helping day-to-day livability.
Within a 3-mile radius, recent population and household gains and forward projections suggest a gradually expanding renter pool. Proximity to multiple corporate headquarters broadens the employment base and supports retention. Investors should underwrite standard safety and operating reserves given mixed crime trends, while capital plans targeting interiors, exteriors, and building systems can position the asset to capture demand without overextending on rents.
- 1982 vintage offers value-add potential versus older local stock while remaining competitive on rents
- Workforce demand supported by balanced renter concentration and rent-to-income around 0.18
- 3-mile demographics indicate population and household growth, expanding the tenant base
- Corporate headquarters nearby diversify employment drivers and support leasing stability
- Risks: neighborhood occupancy below metro median and mixed safety trends warrant conservative underwriting and capex planning