| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 51st | Good |
| Demographics | 39th | Fair |
| Amenities | 19th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 2019 Willow Rd, Greensboro, NC, 27406, US |
| Region / Metro | Greensboro |
| Year of Construction | 1999 |
| Units | 20 |
| Transaction Date | 2020-02-13 |
| Transaction Price | $6,906,000 |
| Buyer | SREIT WILLOW RIDGE LP |
| Seller | LCA WILLOW RIDGE LP |
2019 Willow Rd Greensboro 20-Unit Multifamily Investment
Neighborhood occupancy has held competitive versus national benchmarks, supporting steady cash flow durability; according to WDSuite’s CRE market data, renter demand in this Greensboro submarket is reinforced by accessible rent levels and a growing local tenant base.
The property sits in a Greensboro-High Point, NC neighborhood rated B and ranked 118 out of 245 neighborhoods in the metro, placing it above the metro median. Occupancy for the neighborhood is 93.8% and has improved over the last five years, indicating solid leasing stability relative to national patterns. Rents in the area remain accessible for working households, helping sustain depth of demand and reducing turnover sensitivity.
Construction vintage skews slightly newer than the local average (1999 vs. a 1995 neighborhood mean), giving this asset a competitive position among older stock while still warranting routine capital planning for aging systems and potential light renovations to support rent positioning.
Within a 3-mile radius, demographic data show households have increased over the past five years despite largely flat population counts, which points to smaller household sizes and a broader pool of renters entering the market. The median rent-to-income balance and a renter-occupied share of housing units around 58% in this radius underpin a larger tenant base and support occupancy stability for multifamily.
Local amenity density is mixed: grocery access tracks around the national middle, while cafes, restaurants, childcare, and pharmacies are sparse, characteristic of a more rural setting. For investors, this suggests residents may rely on nearby corridors for services, but the area’s affordability and steady renter demand remain the primary drivers of leasing resilience.
Safety indicators for the neighborhood are mixed compared with national norms. Overall crime performance sits below the national average, and the neighborhood’s rank of 115 out of 245 Greensboro-High Point neighborhoods places it slightly on the higher-crime side of the metro. That said, recent trends point in a constructive direction: property offenses have declined meaningfully year over year, and violent offense rates have eased modestly as well.
For underwriting, this profile calls for standard risk management—lighting, access controls, and resident engagement—while recognizing that the recent downward trajectory provides a supportive backdrop. All comparisons reflect neighborhood-level data, not property-specific conditions.
Proximity to regional headquarters and corporate offices supports a diverse employment base and commuter convenience, reinforcing renter demand from apparel, diagnostics, banking, and consumer goods employers listed below.
- VF — apparel (6.0 miles) — HQ
- Laboratory Corp. of America — diagnostics (18.5 miles) — HQ
- BB&T Corp. — banking (27.3 miles) — HQ
- Reynolds American — tobacco (27.3 miles) — HQ
- Hanesbrands — apparel (29.9 miles) — HQ
This 20-unit asset built in 1999 benefits from neighborhood occupancy that has strengthened over the past five years and sits competitive nationally. Accessible rents and a sizable renter pool within 3 miles support lease-up and retention, while the asset’s slightly newer vintage versus local stock can help positioning against older comparables—though investors should plan for ongoing system updates and targeted value-add.
Household counts within a 3-mile radius have risen recently and are projected to expand further by 2028, indicating a larger tenant base and sustained demand for multifamily. According to CRE market data from WDSuite, local affordability (including a balanced rent-to-income profile) underpins demand resilience, even as the amenity footprint is thinner and requires thoughtful marketing to commuting renters.
- Competitive neighborhood occupancy and improving 5-year trend support income stability
- 1999 vintage offers relative competitiveness vs. older stock with scope for light renovations
- Growing household base within 3 miles expands the renter pool and underpins leasing
- Accessible rent levels and balanced rent-to-income profile aid retention and pricing management
- Risks: thinner amenity density and mixed safety metrics require proactive operations and resident services