| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 29th | Poor |
| Demographics | 20th | Poor |
| Amenities | 26th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 240 E Salisbury St, Robbins, NC, 27325, US |
| Region / Metro | Robbins |
| Year of Construction | 1990 |
| Units | 31 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
240 E Salisbury St Robbins Multifamily Investment
Neighborhood renter demand is supported by above-median occupancy and low rent-to-income ratios, according to CRE market data from WDSuite, pointing to stable leasing conditions for well-managed assets.
Robbins sits within the Pinehurst–Southern Pines, NC metro and reflects a rural neighborhood profile with essential services present but limited lifestyle amenities. Grocery and pharmacy access trends near metro norms (mid-range nationally), while cafes and parks are sparse. For a multifamily strategy, this typically favors value-oriented properties serving everyday needs over amenity-driven positioning.
Neighborhood occupancy is above the metro median (ranked 17 out of 39 metro neighborhoods), a constructive sign for stability at the neighborhood level. The share of housing units that are renter-occupied is competitive among Pinehurst–Southern Pines neighborhoods (ranked 5 out of 39), indicating a meaningful renter base that can support smaller multifamily assets. These are neighborhood-level metrics, not property performance.
Within a 3-mile radius, recent years show population and household growth, expanding the local tenant base. Forward-looking projections point to a slight population contraction alongside continued increases in household counts, which suggests evolving household composition and a need for careful leasing and unit-mix planning to sustain occupancy. Median rent levels remain comparatively low for the area, and WDSuite’s CRE market data indicates a high national percentile for rent-to-income, implying some headroom before affordability pressure becomes a retention risk.
Home values are relatively modest versus national levels, which can create some competition from ownership options. For investors, this dynamic often favors properties that compete on reliability, professional management, and attainable monthly cost. Average school ratings in the neighborhood trail national averages, which may influence family renter preferences; positioning toward workforce households and value-sensitive segments may be prudent.
The property’s 1990 construction is newer than the neighborhood’s older average vintage. That can enhance competitive positioning versus older local stock, while still warranting attention to aging systems and selective upgrades to support rent levels and leasing velocity.

Comparable neighborhood-level crime data is not available in WDSuite for this location. Investors typically benchmark safety by reviewing multi-year city and county trends and touring at different times of day. Consider how management practices (lighting, access control, and maintenance) can influence resident perception and retention, especially in smaller rural submarkets.
Regional employment across Moore County is accessible by local corridors, which supports workforce housing demand and practical commute times for a value-oriented renter base.
This 31-unit property at 240 E Salisbury St was built in 1990, offering a relatively newer vintage versus much of the surrounding housing stock. Neighborhood data from WDSuite indicates above-median occupancy and a renter concentration that is competitive within the metro, supporting day-one leasing stability. With rent-to-income metrics showing ample headroom, the asset can prioritize steady retention while selectively testing rent growth tied to practical upgrades and management quality.
Within a 3-mile radius, recent growth in households expands the local tenant pool, even as projections suggest modest shifts in population. Essential services are present, while lifestyle amenities and school quality trail national averages—factors that argue for a durable, value-focused operating approach rather than amenity-led positioning. Based on CRE market data from WDSuite, the market context supports a workforce-driven strategy with targeted capital to keep the property competitive against older local stock.
- Above-median neighborhood occupancy supports leasing stability relative to nearby areas
- Competitive renter concentration in the metro underpins tenant base depth
- 1990 vintage offers positioning versus older stock; target selective system and interior upgrades
- Household growth within 3 miles expands the renter pool, supporting retention strategies
- Risks: limited lifestyle amenities and below-average school ratings may narrow appeal; plan for value-led leasing and resident services