| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 41st | Fair |
| Demographics | 43rd | Fair |
| Amenities | 30th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 301 E 12th St, Greenville, NC, 27858, US |
| Region / Metro | Greenville |
| Year of Construction | 1984 |
| Units | 27 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
301 E 12th St Greenville Multifamily Investment
Positioned in an inner-suburb pocket with a deep renter base, this asset benefits from steady tenant demand and daily-needs access, according to WDSuite’s CRE market data. Neighborhood occupancy trends run softer than national norms, so underwriting should prioritize leasing velocity and resident retention.
The property sits in an Inner Suburb neighborhood rated B that is above the metro median (ranked 27 of 61 Greenville neighborhoods). Daily-needs access is a relative strength: grocery and dining density rank near the top locally (grocery rank 2 of 61; restaurants rank 4 of 61), placing the area in the top decile of Greenville for essentials and quick-service options. By contrast, parks, cafes, childcare, and pharmacies are limited within the immediate neighborhood, which may modestly temper lifestyle appeal.
Multifamily relevance is reinforced by a very high share of renter-occupied housing units in the neighborhood (77.5%; top percentile nationally). This elevated renter concentration typically supports a larger tenant base and stable leasing pipelines, though it can also increase competition among operators for renewals in softer periods.
Neighborhood occupancy is below national norms (ranked 57 of 61 locally), so performance depends on active leasing and asset-level execution. At the same time, median contract rents in the neighborhood sit below national midpoints, and rent-to-income ratios are comparatively manageable, which can aid retention and reduce move-out pressure for value-oriented product.
Within a 3-mile radius, demographics skew younger with a sizable 18–34 cohort and households have grown even as overall population edged lower, indicating smaller household sizes and an expanding renter pool. Forward-looking estimates point to additional household growth, which supports absorption for workforce-oriented units without relying on outsized rent pushes. These patterns are based on commercial real estate analysis from WDSuite and suggest demand durability, provided operations stay focused on affordability and service quality.
Safety indicators show mixed signals. Relative to the Greenville metro, the neighborhood ranks 51 out of 61 for crime (higher rank indicates comparatively safer within the metro). Nationally, it falls below midrange percentiles, indicating safety is weaker than the national average. For investors, this argues for well-lit common areas, access control, and resident engagement to support retention and leasing.
Trend-wise, violent incidents are trending down year over year (strong improvement signal), while property-related incidents remain elevated compared with national benchmarks. Operators often offset these dynamics through targeted security measures and by highlighting proximity to daily-needs retail that supports activity and visibility.
This 27-unit asset benefits from a high renter concentration, daily-needs accessibility, and relative affordability versus national benchmarks. According to CRE market data from WDSuite, the neighborhood is above the metro median overall and offers strong proximity to groceries and restaurants, which supports everyday convenience and leasing appeal. Softer neighborhood occupancy and below-average national safety percentiles are the primary risks, suggesting underwriting should emphasize leasing execution, retention strategies, and modest, experience-led upgrades over aggressive rent growth.
Demographics within a 3-mile radius skew younger with an expanding household count, pointing to a steady inflow of renters and support for occupancy stability. Lower local rent levels and comparatively manageable rent-to-income ratios can help sustain renewal rates, while the area’s elevated renter share offers depth to the tenant base for value-focused units.
- Deep renter base supports leasing pipelines and renewal potential
- Strong daily-needs access (top-tier local grocery and dining density)
- Relative affordability and manageable rent-to-income ratios aid retention
- Younger 3-mile demographics and growing households bolster long-run demand
- Risks: softer neighborhood occupancy and below-average national safety require prudent operations and security investments