| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 35th | Poor |
| Demographics | 43rd | Fair |
| Amenities | 40th | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 221 N Franklin St, Madison, NC, 27025, US |
| Region / Metro | Madison |
| Year of Construction | 1990 |
| Units | 40 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
221 N Franklin St, Madison NC Multifamily Investment
Stable renter demand and relatively low rent-to-income in the surrounding neighborhood point to steady leasing fundamentals, according to WDSuite’s CRE market data. Newer vintage for the area suggests competitive positioning with room for operational value-add.
Madison’s inner-suburb setting offers day-to-day convenience with a moderate base of restaurants and pharmacies at the neighborhood level, while parks and cafes are limited. Amenity access ranks in the top quartile among 245 metro neighborhoods, reflecting practical services over lifestyle retail, which can support workforce-oriented renter retention.
The neighborhood is rated B and is above the metro median among 245 Greensboro-High Point neighborhoods, signaling balanced fundamentals for investors evaluating comparable assets. Neighborhood occupancy is near the metro midpoint, indicating generally steady demand without signs of overheating.
Renter-occupied housing makes up a meaningful share of units locally, implying a viable tenant base for a 40-unit asset. Median home values are comparatively modest for the region, which can introduce some competition from ownership; however, a lower rent-to-income environment supports lease retention and pragmatic pricing power for multifamily operators.
Within a 3-mile radius, recent years show slightly smaller household sizes alongside a modest increase in total households, and forecasts point to additional household growth. This shift expands the potential tenant pool and can support occupancy stability as more, smaller households enter or remain in the rental market, based on commercial real estate analysis from WDSuite.
The average construction year in the neighborhood trends older, and this property’s 1990 vintage is newer than much of the surrounding stock. That positioning can reduce near-term capital needs relative to older assets while still leaving room for targeted renovations to enhance competitiveness against updated peers.
School options rank competitively within the metro but trail the national average, so operators should emphasize convenience, value, and access to employment nodes in marketing and leasing strategies rather than school-driven demand.

Comparable, neighborhood-level safety trends are important for underwriting; however, specific crime rankings for this neighborhood are not available in the current WDSuite release. Investors typically benchmark against broader metro and municipal patterns and monitor trend direction rather than block-level claims.
Proximity to regional headquarters and corporate offices supports a diversified employment base and commute convenience for renters. Notable nearby employers include VF, Hanesbrands, Reynolds American, BB&T Corp., and Laboratory Corp. of America.
- VF — apparel HQ (20.6 miles) — HQ
- Hanesbrands — apparel HQ (21.7 miles) — HQ
- Reynolds American — consumer products (25.4 miles) — HQ
- BB&T Corp. — banking (25.7 miles) — HQ
- Laboratory Corp. of America — diagnostics & life sciences (35.8 miles) — HQ
Built in 1990, the property is newer than much of the neighborhood’s stock, offering relative competitiveness versus older assets and potentially lower near-term capital intensity, while still allowing for selective upgrades as systems age. Neighborhood occupancy sits around the metro midpoint and rent-to-income is comparatively low, which, according to CRE market data from WDSuite, supports retention-focused operations and measured rent growth strategies.
Within a 3-mile radius, households have been increasing even as average household size trends down, and forecasts call for additional household growth—both dynamics that expand the renter pool and support occupancy stability. Balanced amenity access and access to regional employment nodes underpin workforce demand, though modest home values may create some competition from ownership, and school quality trails national norms.
- 1990 vintage is newer than area average, offering competitive positioning with targeted value-add potential
- Neighborhood occupancy near metro midpoint and low rent-to-income support retention and steady leasing
- 3-mile household growth and smaller household sizes signal a broader renter base and demand durability
- Proximity to multiple regional headquarters supports workforce demand and commute convenience
- Risks: competition from relatively accessible ownership options and below-average school ratings nationally