| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 38th | Fair |
| Demographics | 62nd | Good |
| Amenities | 40th | Good |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 4888 Massillon Rd, North Canton, OH, 44720, US |
| Region / Metro | North Canton |
| Year of Construction | 1981 |
| Units | 24 |
| Transaction Date | --- |
| Transaction Price | --- |
| Buyer | --- |
| Seller | --- |
4888 Massillon Rd, North Canton — 24-Unit Multifamily
Neighborhood data points to a primarily owner-occupied area with a rising renter pool within a 3-mile radius, supporting steady absorption and retention, according to CRE market data from WDSuite.
The property sits in a North Canton neighborhood rated B+ among the Akron, OH metro’s 180 neighborhoods, placing it competitive among Akron neighborhoods for overall fundamentals. Local amenities are mixed: restaurants track near national mid-range while parks and childcare access score above average nationally, but café and pharmacy density are limited, consistent with a more rural setting. For investors, this suggests day-to-day convenience is adequate but not urban-level, with residents relying on nearby corridors for services.
At the neighborhood level, occupancy trends are below the metro average, signaling softer baseline absorption. However, within a 3-mile radius, household counts have grown in recent years and are projected to expand further, indicating a larger tenant base over the medium term. This divergence underscores the importance of submarket-level leasing execution and competitive positioning on finishes, pricing, and management.
Tenure patterns skew toward ownership at the neighborhood level (renter-occupied share is modest), which can temper immediate depth of demand. Yet 3-mile data shows households increasing and the renter share projected to rise, which supports occupancy stability over time for well-run multifamily. Median household incomes in the area are high relative to many U.S. neighborhoods, and rent-to-income ratios sit in a favorable range, a combination that can aid lease retention and reduce payment risk.
Home values are elevated for the region but remain manageable relative to incomes, implying some competition from ownership. For multifamily owners, this puts a premium on value, convenience, and unit quality to sustain pricing power. The 1981 vintage is newer than much of the neighborhood’s housing stock, which can be a competitive edge versus older properties while still warranting targeted modernization of building systems and interiors to meet renter expectations.
Comparable neighborhood crime statistics were not available in WDSuite for this location at the time of publication. Investors typically benchmark safety using multiple sources and trends at the neighborhood and metro levels to inform leasing assumptions and operating plans, rather than relying on block-level anecdotes.
Proximity to regional employers supports renter demand through commute convenience and a diverse white-collar employment base, including insurance, manufacturing, utilities, and food products. Nearby anchors include Erie Insurance Group, Goodyear Tire & Rubber, FirstEnergy, and J.M. Smucker.
- Erie Insurance Group — insurance (5.8 miles)
- Goodyear Tire & Rubber — manufacturing & corporate (9.0 miles) — HQ
- FirstEnergy — utilities (11.0 miles) — HQ
- J.M. Smucker — food products (16.4 miles) — HQ
- International Paper Company — packaging & paper (25.3 miles)
4888 Massillon Rd offers a 24‑unit, 1981‑vintage multifamily asset positioned in a primarily owner-occupied pocket of North Canton where neighborhood occupancy trails the metro, but 3‑mile demographics point to population and household growth that can expand the renter base. Higher local incomes and favorable rent-to-income levels support retention and payment stability, while the property’s vintage is comparatively newer than much of the local housing stock—creating potential to compete effectively with targeted renovations.
According to CRE market data from WDSuite, the neighborhood’s amenity mix is serviceable with stronger parks/childcare access than cafes/pharmacies, and major employers within commuting distance help underpin steady renter demand. The investment case hinges on disciplined leasing, value-focused upgrades, and operational execution to capture demand in a market with ownership competition.
- Growing 3-mile population and households expand the tenant base and support occupancy over time.
- High area incomes and favorable rent-to-income ratios aid retention and collections stability.
- 1981 vintage provides a competitive edge versus older stock with value-add upside through modernization.
- Commutable access to major employers underpins steady leasing from diverse white-collar workers.
- Risk: Neighborhood-level occupancy trails the metro and ownership options are competitive, requiring sharp pricing and management.