| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 67th | Good |
| Demographics | 40th | Fair |
| Amenities | 26th | Fair |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 1525 Hard Rock Rd, Irving, TX, 75061, US |
| Region / Metro | Irving |
| Year of Construction | 2012 |
| Units | 120 |
| Transaction Date | 2012-04-16 |
| Transaction Price | $13,881,100 |
| Buyer | CHATEAU AT WILDBRIAR LP |
| Seller | BLOOMFIELD EDWIN E |
1525 Hard Rock Rd, Irving TX — 2012 Multifamily
Newer 2012 construction in an inner-suburb location with a deep renter base supports durable leasing conditions, according to WDSuite s CRE market data. This asset a0benefits from neighborhood renter concentration and proximity to major employers, offering steady demand with measured upside.
Livability and demand drivers point to solid renter depth. The neighborhood shows a very high share of renter-occupied housing units (top percentile nationally), indicating a large tenant base and consistent leasing activity. Neighborhood occupancy trends sit around national norms, supporting baseline stability without relying on outsized concessions, based on CRE market data from WDSuite.
Daily needs are reasonably covered: grocery and restaurant density ranks in the top quartile nationally, while park, pharmacy, and cafe density are comparatively limited within the immediate area. For investors, this mix often reflects workforce-oriented demand with convenience for essentials but fewer lifestyle amenities nearby.
The property a0was built in 2012, newer than the neighborhood a0average vintage (1998). That positioning typically enhances competitive appeal versus older stock, while investors should still plan for mid-life systems updates and targeted common-area refreshes over the hold.
Within a 3-mile radius, demographics show recent population growth with an expanding household count and modestly smaller average household size over time. Looking ahead, forecasts indicate additional population and household gains, which translate into a larger tenant base and support for occupancy. Median contract rents in the 3-mile area have risen historically and are projected to continue increasing, reinforcing revenue potential while warranting attention to rent-to-income management.
Home values sit at a level that, relative to local incomes, signals a high-cost ownership market. In practice, that tends to sustain reliance on multifamily rentals and can support pricing power and retention, though it also requires thoughtful leasing strategies where affordability pressure is more acute.
Safety indicators are mixed but trending cautiously favorable. The neighborhood a0ranks 413 out of 1,108 Dallas a0metro neighborhoods on overall crime, placing it below the metro median. Nationally, violent offense measures sit in lower percentiles, while property offenses are closer to mid-range. Notably, recent year-over-year declines are evident: property offenses have fallen meaningfully and violent offenses have edged down, which may help sentiment and renter retention if the trend continues.
Investors should underwrite with realistic operating assumptions: emphasize lighting, access controls, and community programming, and monitor trend data at renewal cycles. Comparative framing against peer neighborhoods in the Dallas a0metro remains important when setting marketing and security budgets.
- Express Scripts d healthcare services (1.5 miles)
- American Airlines Group d airlines (2.1 miles) d HQ
- Kimberly-Clark d consumer products (4.7 miles) d HQ
- Celanese d chemicals (5.1 miles) d HQ
- Vistra Energy d energy (5.6 miles) d HQ
A strong cluster of nearby corporate offices supports commuter convenience and a stable renter pool, notably in airlines, healthcare services, and Fortune 500 headquarters reflected below.
The 2012 vintage positions this 120 dunit asset competitively versus the neighborhood a0average vintage, reducing near-term modernization needs while offering targeted value-add potential in finishes and amenities over time. A very high renter concentration in the neighborhood underpins demand depth and supports occupancy around national norms. According to CRE market data from WDSuite, grocery and restaurant access scores in the top quartile nationally, while limited park and cafe density suggests a pragmatic, workforce-leaning renter profile.
Within a 3-mile radius, recent population growth, an increase in households, and forward forecasts point to renter pool expansion. Rising area rents reinforce revenue potential, though elevated rent-to-income ratios and a mixed but improving safety profile warrant conservative lease management and operating plans.
- 2012 construction offers competitive positioning versus older local stock with mid-life systems planning
- Deep renter base supports demand stability and steady occupancy
- 3-mile population and household growth expand the tenant pool and leasing runway
- Top-quartile grocery and restaurant access aligns with workforce convenience
- Risks: elevated rent-to-income ratios and mixed safety metrics call for prudent underwriting