| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 60th | Fair |
| Demographics | 75th | Best |
| Amenities | 62nd | Best |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 306 W Rochelle Rd, Irving, TX, 75062, US |
| Region / Metro | Irving |
| Year of Construction | 1978 |
| Units | 120 |
| Transaction Date | 2025-11-11 |
| Transaction Price | $16,422,840 |
| Buyer | ROCHELLE PLAZA TX OWNER LLC |
| Seller | ROCHELLE PLAZA RES LLC |
306 W Rochelle Rd, Irving Multifamily Opportunity
Neighborhood fundamentals support stable renter demand, with occupancy in the neighborhood holding near the low-90s and a deep local renter pool, according to WDSuite’s CRE market data.
This suburban Irving location benefits from solid daily-needs access and professional employment nodes nearby. Amenity access ranks competitively within the Dallas–Plano–Irving metro (top quartile among 1,108 metro neighborhoods), and national positioning is above average, aided by restaurants, pharmacies, parks, and groceries concentrated at a higher-than-typical clip for comparable suburbs.
Rents in the neighborhood track modestly above national norms (national percentile in the mid-60s), while the neighborhood occupancy rate sits around the national median. Together, these indicators point to steady but not overheated conditions that can support consistent leasing while allowing room for value-focused repositioning.
Within a 3-mile radius, demographics indicate a sizable and diversified renter base: 60%+ of housing units are renter-occupied, households and families have grown over the last five years, and forecasts call for additional household growth that can expand the tenant base. Rising incomes in the area, alongside larger cohorts of working-age residents, support demand for quality, professionally managed rental housing.
Ownership costs in the neighborhood are elevated versus national benchmarks (home values near the 80th percentile nationally). For multifamily investors, a high-cost ownership market often sustains reliance on rental housing, which can aid lease retention and pricing power when product quality and management execution are strong.
Safety metrics for the neighborhood trend below national averages, with both violent and property offense measures sitting in lower national percentiles. Recent year-over-year readings show declines in estimated offense rates, suggesting conditions have improved versus the prior year, based on WDSuite’s CRE market data.
Investors should underwrite appropriate operational measures (lighting, access controls, and coordination with local resources) and assess block-level conditions, as crime patterns can vary within short distances even inside the same metro. Compared with many Dallas–Plano–Irving neighborhoods, this area remains mixed on safety, so on-site management and tenant experience programs can be meaningful to retention.
Proximity to major corporate offices anchors a strong professional employment base, supporting commuter convenience and multifamily leasing stability. Nearby employers include Kimberly-Clark, Celanese, Exxon Mobil, Vistra Energy, and Fluor.
- Kimberly-Clark — corporate offices (1.8 miles) — HQ
- Celanese — corporate offices (2.0 miles) — HQ
- Exxon Mobil — corporate offices (3.2 miles) — HQ
- Vistra Energy — corporate offices (3.9 miles) — HQ
- Fluor — corporate offices (4.1 miles) — HQ
Constructed in 1978, the property is older than the area’s average vintage, creating clear value-add pathways through targeted renovations and system upgrades while remaining competitive against newer stock through thoughtful capex. Neighborhood rent levels sit modestly above national norms and occupancy is around the national median, indicating demand that can support steady operations without aggressive concessions, according to CRE market data from WDSuite.
Within a 3-mile radius, household counts have increased and are projected to keep rising, expanding the renter pool over the medium term. Elevated ownership costs in the neighborhood reinforce reliance on rental housing, and a low rent-to-income burden locally points to manageable affordability pressure that can aid retention. Key risks include below-average safety metrics and potential capital needs associated with 1970s construction.
- 1978 vintage offers renovation and value-add potential with targeted capex
- Steady neighborhood occupancy and rents modestly above national norms support consistent cash flow
- 3-mile household growth and a large renter-occupied share deepen the tenant base
- Elevated home values support rental demand and potential pricing power for well-managed assets
- Risks: below-average safety metrics and capital planning needs for 1970s construction